
Memorial Day weekend is known for a few things, among them: the color white, BBQ, watermelon, sunshine, and high movie ticket sales. However, this past Memorial Day holiday weekend left many disappointed, with sales not only 14% down from last year’s holiday, but also recording the lowest Memorial Day revenue since 2001.
Despite many exciting new movies being recently released, including PRINCE OF PERSIA, ROBIN HOOD, IRON MAN 2, and SHREK FOREVER AFTER, the weekend was an overall downer with every movie underperforming. In addition, inflated prices of 3-D tickets actually helped sales; overall attendance was only 24.2 million, the lowest since 1993.