The Amazon.com Phenomenon

 

By Alex Harmening, Contributing Writer

 The next time you see a movie at the theaters, it might be produced by the same website from which you just ordered a used book or downloaded a new mp3 album. Last week, Amazon Studios announced that it is soliciting submissions of “short ‘concept videos’ that present a compelling idea for a theatrical feature film.”  

Amazon’s Roy Price explains that the company hopes to create a modern movie studio that is “more open and collaborative” since movie making is more accessible today, requiring only a computer. Amazon Studios serves as a forum for writers, filmmakers and movie fans while attempting to bring movies to the big screen. 

Grasping at the innovative potential in an information economy, Amazon.com has navigated from retail (or e-tail) to development, manufacturing the Kindle, creating the Cloud Drive, publishing its own books, and now, crafting its very own movies and television shows.

 Amazon joins the ranks of streaming sites such as Netflix and Hulu who have also begun producing their own original series. In endeavoring to create feature films, Amazon continues to ride at the forefront of recent revolutions in the entertainment industry.