Moviegoers Like Conservative Values


Study:  Moviegoers Prefer Movies with Conservative Values

 

An annual study shows that in 2012 American moviegoers still preferred movies with strong conservative content or values over movies with liberal or leftist values, by nearly a five-to-one margin.

 

The impact was felt overseas and on home video as well.

 

Every year, Movieguide®, the family guide to movies and entertainment, conducts a comprehensive study of the content of the major movies released by Hollywood and the major independent film studios to see what kind of content moviegoers in the United States and overseas prefer.

 

Movieguide®’s annual study of the political content in movies shows that movies with strong Pro-American, patriotic, capitalist, anti-socialist, anti-communist, and anti-statist content and values make much more money per movie than movies with strong Anti-American, anti-patriotic, welfare statist, Marxist, secular, atheist, and/or very strong perverse content or values reflecting a radical, anti-human view.

 

In fact, movies with conservative values and content made almost five times as much money as movies with liberal, leftist, or statist values and content, averaging $90.80 million per movie in 2012 versus only $18.55 million per movie for movies with liberal or leftist content and values.

 

The more conservative movies in 2012 included such titles as “Marvel’s The Avengers,” “The Dark Knight Rises,” Ice Age:  Continental Drift,” “Jiro Dreams of Sushi,” “2016:  Obama’s America,” “Red Dawn,” “Act of Valor,” “The Hobbit:  An Unexpected Journey,” “Skyfall,” “Red Tails,” “Atlas Shrugged Part II,” “Zero Dark Thirty,” “John Carter,” “Here Comes the Boom,” “Won’t Back Down,” “For Greater Glory,” “Battleship,” and “The Odd Life of Timothy Green.”

 

The more liberal, leftist, or statist movies included such movies like “Cloud Atlas,” “The Campaign,” “Promised Land,” “Amour,” “Django Unchained,” “Blue Like Jazz,” “Keep the Lights On,” “Butter,” “Any Day Now,” “The Perfect Family,” “A Royal Affair,” “Killer Joe,” “The Perks of Being a Wallflower,” “Rock of Ages,” “Hysteria,” “Your Sister’s Sister,” and “21 Jump Street.”

 

Some movies registered content in both categories, including the acclaimed movies “Lincoln” and “Argo.”

 

“Movies with more conservative values not only do better in the United States,” said Dr. Ted Baehr, founder of Movieguide®, who presented highlights from Movieguide®’s Annual Report to the Entertainment Industry at the 21st Annual Faith & Values Awards Gala Feb. 15 at the Universal Hilton Hotel in Los Angeles. “They also do better overseas and among the biggest selling DVDs.”

 

For example, 60% of the Top 10 Movies Overseas in 2012 had strong conservative values, but none of them had any strong liberal, leftist, or politically correct content or values.

 

In addition, among the Top 10 DVD Sales for Theatrical Movies at the end of 2012, 60% had at least some solid or strong American, patriotic, or other conservative values while only 20% had any solid or strong Anti-American, leftist, or liberal values.

 

“The success of conservative values in 2012 was no mistake,” Dr. Baehr said. “It’s been true ever since we began doing our political analysis 11 years ago in 2003.”

 

Dr. Baehr noted that the “vast majority” of the world’s 7 billion people are religious, not secular, with nearly 2.3 billion people saying they’re Christian, about 1.5 billion saying they’re Muslim, 948 million saying they’re Hindu, and 469 million saying they’re Buddhist.

 

He pointed out that the combined conservative versus liberal/leftist categories are particularly important because they factor out any anomalies in the database. They also show that, overall, conservative movies with solid or strong traditional moral and political values now earn five or six times more money than liberal/leftist movies with solid or strong non-traditional, secular humanist, or statist values.

 

“People want good to overcome evil, justice to prevail over injustice, and liberty to conquer tyranny,” Dr. Baehr concluded. “They respond to strong heroes and even strong heroines, but they are turned off by radical social engineering schemes and big government programs full of faceless bureaucrats.”

 

Below is the breakdown of the particular conservative and non-conservative categories analyzed by Movieguide®, with the Average Box Office per movie in the U.S. and Canada.

 

Conservative Movies versus Leftist Movies, 2009-2012 in U.S. and Canada

 

Box Office Sources:  The Numbers, IMDB, and BoxOfficeMojo.

 

** Overall Political Content for 2009 Thru 2012

 

 

Content 2012 Avg. B.O.
All Conservative/Moral Categories $90,800,991
All Liberal/Leftist Categories $18,550,966

 

 

 

Content Avg. B.O. 2011
All Conservative/Moral Categories $59,022,331
All Liberal/Leftist Categories $10,665,555

 

 

 

Content Avg. B.O. 2010
All Conservative/Moral Categories $84,756,932
All Liberal/Leftist Categories $17,938,200

 

 

 

Content Avg. B.O. 2009
All Conservative/Moral Categories $83.11 million
All Liberal/Leftist Categories $25.85 million

 

 

** Political Content for 2012

 

 

Content Avg. B.O. 2012
Strong Patriotic/Pro-American Movies $104,035,334
Anti-Communist Content $98,187,022
Very Strong Biblical Morality* $84,237,598
Strong Pro-Capitalist Content $76,320,574
Pro-Communist Content $54,903,420
Strong Anti-Capitalist Content $29,876,360
Strong Politically Correct Content $23,883,472
Strong Anti-Patriotic/Anti-American Movies $22,599,692
Very Strong Pro-Atheism $5,666,774
Very Strong Pro-Homosexual Content $3,487,124
Very Strong Feminism $1,804,139
Pro-Socialist Content $957,275
All Conservative/Moral Categories $90,800,991
All Liberal/Leftist Categories $18,550,966

 

 

 

Content 2012 Avg. B.O.
All Conservative/Moral Categories $90,800,991
All Liberal/Leftist Categories $18,550,966

 

 

Similar results occurred in 2009, 2010, and 2011, as well as in all the previous years we’ve been doing this particular study, which began in 2003:

 

** Political Content for 2011

 

 

Content Avg. B.O. 2011
Anti-Communist Content $57,436,438
Strong Pro-Capitalist Content $60,300,281
Very Strong Biblical Morality* $54,488,404
Strong Patriotic/Pro-American Movies $68,064,258
Strong Anti-Capitalist Content $8,295,805
Strong Anti-Patriotic/Anti-American Movies $28,983,322
Pro-Communist Content $23,760,625
Strong Politically Correct Content $10,247,747
Pro-Socialist Content $2,565,606
Very Strong Pro-Atheism $7,523,606
Very Strong Pro-Homosexual Content $4,671,694
Very Strong Feminism $621,172

 

 

 

Content Avg. B.O. 2011
All Conservative/Moral Categories $59,022,331
All Liberal/Leftist Categories $10,665,555

 

 

** Political Content for 2010

 

 

Content Avg. B.O. 2010
Anti-Communist Content $138,874,274
Strong Pro-Capitalist Content $86,165,368
Very Strong Biblical Morality* $77,981,393
Strong Patriotic/Pro-American Movies $66,169,777
Strong Anti-Capitalist Content $13,764,104
Strong Anti-Patriotic/Anti-American Movies $7,950,815
Pro-Communist Content $36,662,189
Strong Politically Correct Content $22,655,583
Any Pro-Socialist Content $30,479,077
Very Strong Pro-Atheism $6,608,902
Very Strong Pro-Homosexual Content $15,092,680
Very Strong Feminism $19,594,537

 

 

 

Content Avg. B.O. 2010
All Conservative/Moral Categories $84,756,932
All Liberal/Leftist Categories $17,938,200

 

 

** Political Content for 2009

 

 

Content Count Avg. B.O. 2009
Strong Pro-Capitalist Content 7 $126,542,204
Strong Patriotic/Pro-American Movies 12 $103,648,047
Anti-Communist Content 8 $79,437,276
Very Strong Biblical Morality* 31 $66,303,542
Strong Anti-Capitalist Content 6 $79,918,204
Strong Anti-Patriotic/Anti-American Movies 7 $40,635,856
Pro-Communist Content 9 $42,372,140
Strong Politically Correct Content 23 $29,172,376
Pro-Socialist Content 9 $14,305,988
Very Strong Pro-Atheism 21 $10,131,184
Very Strong Pro-Homosexual Content 12 $7,611,461
Very Strong Feminism 0 $0
All Conservative/Moral Categories 58 $83,111,724
All Liberal/Leftist Categories 87 $25,851,950

 

 

 

Content Avg. B.O. 2009
All Conservative/Moral Categories $83.11 million
All Liberal/Leftist Categories $25.85 million

 

 

* Movieguide® believes that the basic moral principles in both the New Testament and the Hebrew Scriptures are the same, though individual Bible-believing, monotheistic Jews and Christians, or individual churches, synagogues, and denominations, may differ greatly (often depending on external non-biblical influences) on the issue of what moral values the Bible teaches, not only in the past, but also in the present time and in the future. The term Biblical Morality (or Traditional Biblical Values) refers to MOVIEGUIDE®’s traditional, grammatical, literary, and historical understanding of what the Bible teaches, morally speaking. The anti-communist content includes movies that attacked totalitarian systems of big government resembling the socialist ideology of Marxism.

 

For more details concerning Movieguide®’s political study for 2012 and its political studies for 2002-2009, please contact Dr. Ted Baehr or Dr. Tom Snyder at (805) 383-2000, ext. 303.

 

For highlights of Movieguide®’s 2013 Annual Report to the Entertainment Industry, including results of its comprehensive study of what Hollywood movies earned in 2012, please contact us at the above phone number.

 

You may also email Tom at [email protected].

 

Copies of the full 2013 Annual Report may be purchased from Movieguide®. Please contact Robert Baehr at (805) 383-2000 for more information.

 

Dr. Baehr is chairman of the Christian Film & Television Commission® (CFTVC) ministry and its family guide to movies, Movieguide® (www.movieguide.org). CFTVC and Movieguide® are an international non-profit ministry dedicated to “redeeming the values of the entertainment industry by influencing industry executives and by informing and equipping the public about the influence of the entertainment media.”

 

Both CFTVC and Movieguide® are entering their 28th year of service. Their parent organization, Good News Communications, Inc., has been operating since 1978.

 

For more information, visit www.movieguide.org or call 1-888-248-6689.

 

For an interview with Dr. Ted Baehr, please contact Tahlia at 1-888-248-6689 or [email protected].

 

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To help you pick the good from the bad, please visit us daily at www.movieguide.org.

 

Note:  For more information, or to arrange an interview with Dr. Ted Baehr, founder of CFTVC and author of THE CULTURE-WISE FAMILY, SO YOU WANT TO BE IN PICTURES, and many other books, please call 1-888-248-6689.

 

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