Redeeming the Values of the Mass Media: 25 Years of Accomplishments

 

Here’s a snapshot of some accomplishments that are because of your faithful prayers and faithful giving.

  • The number of movies with Christian, redemptive content reflecting a Christian biblical worldview has increased from 10.38% of the major movies released by Hollywood and the entertainment industry in 1991 to 54.51% in 2009, up from 47.8% in 2007.
  • The number of movies with Christian, redemptive content has increased 425% since 1991.
  • The number of movies with Christian, redemptive content has increased 20% in the last five years.
  • The number of family-friendly movies has shown similar increases since MOVIEGUIDE® and its Annual Faith & Values Awards Gala and Report to the Entertainment Industry began in 1985 and 1992-93, respectively.


  • Movies with very strong Christian and redemptive worldviews averaged $65.3 million per movie in North America from 2005 through 2009, but movies with very strong negative or Anti-Christian worldviews only averaged $23 million during that time.
  • The average earnings of movies with very strong Christian and redemptive worldviews have increased from only $21.14 million per movie for movies released in 1995 to $80.03 million per movie for those released in 2009.
  • Movies with very strong Christian and redemptive worldviews averaged $73.56 million for movies released in 2008 but climbed to $80.03 million for movies released in 2009.
  • R-rated movies among the Top 25 at the Box Office in North America have decreased from 12 in 1996 to only two in 2009.
  •  Movies with a strong or very strong moral worldviews or very strong Christian worldviews in the Top 25 have increased from only three movies in 1996 to 18 movies in 2009, a 500% increase!
  •  Movies marketed to teens have shown a steady decrease in the amount of foul language, from 35 obscenities per movie in the 1980s to 25 in the 1990s to 16 from 2000 through 2009.
  •  Movies with little or no foul language (0-9 obscenities and/or profanities) have increased from 21% of the market in 1996 to 34.60% of the market in 2009.
  •  Movies with no depicted sex have increased from 58.57% of the market in 1996 to 63.18% of the market in 2009.
  •  Movies with no explicit sexual nudity have increased from 61.43% in 1996 to 73.29% in 2009.
  •  Since MOVIEGUIDE® began awarding the $200,000 Epiphany Prizes for Inspiring Movies & TV in 1996 at the Annual Faith & Values Awards Gala and Report to the Entertainment Industry, movies with very strong Christian and redemptive worldviews make the most amount of money by far at the box office, by 2.5 times to more than 7 times more money than movies with very strong negative content.
  •  The most family-friendly movies also make the most money by far when compared to the least family-friendly movies (see MOVIEGUIDE®’s recent Annual Reports to the Entertainment Industry).
  •  Overseas, year in and year out, about 80% of the Top 25 Movies at the Box Office have either strong or very strong Christian, biblical, moral, and/or redemptive content.
  • On home entertainment, year in and year out, 70 to 90% of the Top 10 and Top 20 Home Entertainment Sales have either strong or very strong Christian, biblical, moral, and/or redemptive content. And, the majority of them tend to be MOVIEGUIDE® Award winners as well as family movies marketed to children and/or teenagers.
  • The number of unique monthly visitors to the MOVIEGUIDE® website, www.movieguide.org, has increased from an average of about 40,000 unique visitors to more than 360,000 such visitors in the last year! Our articles and reviews are also distributed to more than 10 million visitors on other websites.

 

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