Who Goes To The Movies?


Who-Goes-to-the-Movies-

Who Goes to the Movies?

Source:  MPAA U.S./Canada Theatrical Market Statistics, Attendance Demographics for 2013, March 2014.

All of these figures apply to Americans and Canadians seeing movies in theaters in 2013, the last year for which statistics are available. The Motion Picture Association of America (MPAA) will publish a new study of movie attendance in March 2015.

According to the MPAA, the population of the United States and Canada age two and over totaled 334.6 million people in 2013.

All Moviegoers by Age Group, 2013

AGE PERCENTAGE OF MOVIEGOERS PERCENTAGE OF POPULATION
2-11 15% 14%
12-17 11% 8%
18-24 13% 10%
25-39 23% 20%
40-49 14% 14%
50-59 11% 14%
60+ 13% 20%

 

Most Frequent Moviegoers by Age Group, 2013

AGE PERCENTAGEOF MOVIEGOERS PERCENTAGEOF POPULATION
2-11 12% 14%
12-17 15% 8%
18-24 20% 10%
25-39 23% 20%
40-49 9% 14%
50-59 11% 14%
60+ 10% 20%

Of the 228.7 million who went to movies at least once in 2013, more than 34.3 million were age 2-11 and 25.157 million were age 12-17, while 29.731 were age 18-24 and 52.6 million were age 25-39.

Thus, about 59.46 million children and teenagers in the USA and Canada went to the movies at least once.

Children age 2-11 are going to movies more, while the rate of moviegoing for teenagers remained steady. That said, the amount of moviegoing is higher among people age 12 to 39, with people age 25 to 39 going more often than anyone.

Of course, some of the people age 18-24 and many of the people age 25-39 have children or teenagers, and went to the movies with them.

Thus, the age groups that also include parents and their children, 2-39, make up 62% of all moviegoers, or 141.79 million people, but only 52% of the U.S./Canadian population, according to the MPAA. Also, moviegoers age 18-39 make up the bulk of frequent moviegoers, 43% percent, compared to 35% for frequent moviegoers aged 12-24 and 27% for frequent moviegoers aged 2-17, according to the chart titled “Most Frequent Moviegoers by Age Group.” However, youths aged 12-17 make up 15% of that 27%.

Finally, the MPAA estimates about 36.8 million people in the United States and Canada are frequent moviegoers (once a month or more).

Here, it is very interesting to note that, instead of peaking between the ages of 18-24, as was typical, frequent moviegoing was still peaking at ages 25-39 in 2013, when 8.46 million frequent moviegoers were aged 25-39 but only 7.36 million frequent moviegoers were aged 18-24, 5.52 million aged 12-17, and about 4.42 million aged 2-11.

Admissions by Rate of Moviegoing, 2013

FREQUENCY PAID ADMISSIONS
Frequent (12+ a yr.) 50%
Occasional (2-11 a yr.) 48%
Infrequent (1 or less) 2%

 

Admissions by Rate of Moviegoing, 2012

FREQUENCY PAID ADMISSIONS
Frequent (12+ a yr.) 57%
Occasional (2-11 a yr.) 41%
Infrequent (1 or less) 2%

 

Admissions by Rate of Moviegoing, 2011

FREQUENCY PAID ADMISSIONS
Frequent (12+ a yr.) 50%
Occasional (2-11 a yr.) 48%
Infrequent (1 or less) 2%

Those who habitually see movies in the U.S. and Canada accounted for 50% of total tickets sold in 2013. Comparing this to the percentages for 2012 and 2011 above, it seems that the increase in frequent moviegoing in 2012 was just a statistical anomaly.

Frequency of Moviegoing, 2013

FREQUENCY PERCENT OF POPULATION
Frequent (12+ a yr.) 11%
Occasional (2-11 a yr.) 47%
Infrequent (1 a yr. or so) 10%
Never 32%

About 32% percent of Americans and Canadians never went to see a movie in theaters in 2013, compared to 32% in 2012, 33% in 2011, 32% in 2010, and 26% in 2006. Of those who do see movies, only 11% go 12 or more times each year, 47% see up to 11 movies and 10% people go infrequently, about one movie each year.

Tickets Sold Among the Sexes, 2013

SEX TICKETS SOLD
Males 50%
Females 50%

According to the MPAA, females purchased much fewer movie tickets in 2013, 2012, 2011, and 2010 in the U.S. and Canada compared to 2009, going from 55% of movie tickets sold to 50% of tickets sold. Males purchased more tickets in 2013, 2012, 2011, and 2010 compared to 2009, from 45% of the tickets sold to about 50%.

 

Tickets Sold by Ethnicity, 2013

RACE TICKETS SOLD PERCENT OF POPULATION
White 54% 63%
Hispanic 25% 17%
Black 13% 12%
Other 8% 8%

 

Tickets Sold by Ethnicity, 2012

RACE TICKETS SOLD PERCENT OF POPULATION
White 56% 64%
Hispanic 26% 17%
Black 11% 12%
Other 7% 7%

 

Tickets Sold by Ethnicity, 2011

RACE TICKETS SOLD PERCENT OF POPULATION
White 58% 65%
Hispanic 22% 16%
Black 11% 12%
Other 9% 7%

Hispanics bought a higher percentage of tickets in 2013 and 2012, (25 and 26%, respectively), up from 22% in 2011. They still have the highest moviegoing per capita compared to whites and blacks, 6.0 per capita compared to 4.2 per capita for blacks and 3.4 per capita for whites.

Ticket sales among whites in the U.S. and Canada show a steady decline, decreasing to 724 million tickets in 2013, compared to 760 million tickets in 2012, 750 million tickets in 2010 and 742 million in 2011. They bought about 909 million tickets in 2007 and 845 million in 2009, according to MPAA reports.

Meanwhile, internationally, box office for all movies outside the U.S. and Canada seems to be slowing, growing from $23.9 billion in 2012 to about $25 billion in 2013. It increased overall about 4.6% in 2013, compared to a 6.7% increase in 2012, a 6.7% increase in 2011 and an 11.7% increase in 2010.

Also, an increase in box office occurred among moviegoers in Latin America, going from $2.8 billion to $3.00 billion, more than 7.1%. Asia Pacific became the top region in international box office in 2013, growing 6.7% increase, from $10.4 billion to $11.1 billion! Meanwhile, Europe, Africa and the Middle East grew from $10.7 billion to $10.9 billion.

Finally, China became the first international market to exceed $3 billion in box office revenue, earning $3.6 billion.

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