The Nielsen Co., which determines television ratings and other entertainment industry statistics, has confirmed the findings in MOVIEGUIDE®’s Annual Report to the Entertainment Industry, that family movies with G and/or PG ratings and the least amount of foul language make the most money.
CBS News reports, “The research firm cross-referenced box office data on 400 films in wide release from the fall of 2005 to the fall of 2007 with their ratings for sex, violence and profanity given by Critics Inc.’s Kids in Mind website. Controlling for marketing and production budgets of films, as well as depictions of violence and sex,” PG rated movies with the least amount of foul language averaged nearly twice as well as movies with much more foul language, $69 million versus $38 million.
Of course, for last year, MOVIEGUIDE®’s annual analysis of the Top 250 Movies or so in wide release showed that G-rated movies made $92.2 million, compared to $41.2 million for PG-13 movies and a piddling $17.1 million for R-rated movies!
We also found that, of the Top 250 Movies in wide release, movies with no foul language averaged significantly more money than movies with a few obscenities and profanities and a whole lot more money than movies with a lot of foul language.
The inevitable conclusion – Hollywood can make a lot more money by making entertaining G and PG movies with little or no foul language!
Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.
What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.
You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.
Movieguide® is a 501c3 and all donations are tax deductible.
Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.
What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.
You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.
Movieguide® is a 501c3 and all donations are tax deductible.
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