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The Good, the True and the Beautiful: Box Office Study Shows Movies with Christian, Redemptive Values Earn the Most
Moviegoers prefer movies with Christian, redemptive values, reveals an annual study of box office figures among the major movies produced by Hollywood.
According to the 2012 Annual Report to the Entertainment Industry by the Christian Film & Television Commission®, an advocacy group in Hollywood, movies with very strong Christian, redemptive worldviews reflecting traditional moral values earned four times as much money on average as movies with very strong Non-Christian, Anti-Christian, or mixed worldviews, $64.3 million versus $15.9 million.
Movies with very strong humanist or atheist worldviews fared even worse, making only $8.4 million per movie.
Also, the stronger the Christian worldview, the more money the movie made.
The movies with very strong Christian, redemptive worldviews includes such movies as PIRATES OF THE CARIBBEAN: ON STRANGER TIDES, TRANSFORMERS: DARK OF THE MOON, COURAGEOUS, SOUL SURFER, COWBOYS AND ALIENS, THE GRACE CARD, THERE BE DRAGONS, OF GODS AND MEN, THE GREATEST MIRACLE, CAPTAIN AMERICA: THE FIRST AVENGER, THE HELP, SEVEN DAYS IN UTOPIA, REJOICE AND SHOUT, THE WAY, and EXTREMELY LOUD AND INCREDIBLY CLOSE.
Movies with very strong Non-Christian, Anti-Christian, mixed, or humanist worldviews included THE HANGOVER II, RED STATE, PARANORMAL ACTIVITY 3, BAD TEACHER, HAPPY FEET TWO, THE GIRL WITH THE DRAGON TATTOO, FINAL DESTINATION 5, SCREAM 4, RED RIDING HOOD, J. EDGAR, A VERY HAROLD AND KUMAR CHRISTMAS, THE SITTER, OUR IDIOT BROTHER, YOUR HIGHNESS, APOLLO 18, THE RUM DIARY, YOUNG ADULT, DRIVE ANGRY, CEDAR RAPIDS, ANONYMOUS, DIRTY GIRL, HOBO WITH A SHOTGUN, MELANCHOLIA, BUCKY LARSON: BORN TO BE A STAR, I MELT WITH YOU, INCENDIES, A DANGEROUS METHOD, MEEK’S CUTOFF, TABLOID, WEEKEND, THE NAMES OF LOVE, WEEKEND, CIRCUMSTANCE, DETECTIVE DEE AND THE MYSTERY OF THE PHANTOM FLAME, A GOOD OLD FASHIONED ORGY, HESHER, 1911, PARIAH, HAPPY HAPPY, BLACK DEATH, ANOTHER HAPPY DAY, RAMPART, and ALBERT NOBBS.
The same thing was true at the international box office in 2011, and on home video, announced Dr. Ted Baehr, founder and chairman of the Christian Film & Television Commission®.
For example, of the Top 10 Movies Overseas in 2011, 90% had a strong or very strong Christian, redemptive, biblical, moral worldview and/or content, earning $4.948 billion out of $5.275 billion, or 94% of the total overseas amount for the Top 10!
Also, 90% of the Top 10 Home Video Sales in 2011 had either strong or very strong Christian, biblical, redemptive, and/or moral content or worldviews.
2011 wasn’t the only year that movies with very strong Christian worldviews made the most money. A 10-year study shows that they averaged $68 million from 2002-2011 versus only $20.6 million for movies with very strong Non-Christian, Anti-Christian, or mixed worldviews.
“Filmmakers need to make movies that overtly reflect the faith and values of Christians,” Dr. Baehr concluded. “Hollywood and the mass media cannot afford to ignore biblical values or Jesus Christ and His Gospel.”
He pointed out that more than three quarters of Americans (238 million people), and 2.3 billion people around the world, belong to the Christian faith.
Dr. Baehr presented highlights of the 2012 Report Friday night at the 20th Annual Faith & Values Awards Gala at the Universal Hilton Hotel in Los Angeles (www.movieguideawards.com).