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Weekend Report August 30-September 1, 2013

August 30-32, 2013
   
 
Select a studio’s button to see that studio’s 2013 Report Card
ONE DIRECTION tops a soft weekend
With the Summer movie season over and kids back in school ONE DIRECTION: THIS IS US topped the three day Labor Day weekend with a meager $17 million. The second lowest weekend winner of 2013. THE BUTLER placed second and could even make first over the four-day weekend. The vile WE’RE THE MILLERS placed third and Disney’s PLANES rose from fifth last week to fourth. INSTRUCTIONS NOT INCLUDED rounded out the top five.   August box office was off more than 18 percent from last year and $270 million off the banner August of 2007. Here’s how 2013 looks so far: January (off 24.5%) February (off 33.8%) March (off 11.7%) April (off 18.7%) May (up 23%) June (off 7.7%) July (up 18%) August (off 18.3%). The winning months were led by IRON MAN 3 and DESPICABLE ME 2. John Fithian, president of the National Association of Theater Owners has asked for fewer R’s and more family films year round.
 
Color codes
 +4
Exemplary		 +3
Moral		 +2
Good		 +1
Worthwhile		 -1
Caution		 -2
Exreme Caution		 -3
Excessive		 -4
Abhorrent
 
One Direction: This is Us  
-1
    $17,000,000
Lee Daniels’ The Butler  
-2
    $14,700,000
We’re the Millers  
-4
    $12,610,000
Disney Planes  
+2
    $7,756,000
Instructions Not Included        $7,500,000
Elysium  
-2
    $6,300,000
The Mortal Instruments: City of Bones  
-4
    $5,200,000
The World’s End  
-4
    $4,759,494
Getaway  
-2
    $4,500,000
Percy Jackson: Sea of Monsters  
-2
    $4,425,000
Language Compared to Studio Box Office 2013
     No L – No obscenities and profanities
     L – Few obscenities and profanities (1-9)
     LL – Several obscenities and profanities (10-25)
     LLL – Numerous obscenities and profanities (more than 25)
Disney, is winning the box office average without any LLL movies while Warner Bros and Sony bring up the rear with ample foul language.
Studio
 Language Code Percent Box Office Avg.
Disney
40% 20% 40%
$212,371,766
Paramount
20% 40% 40%
$131,276,828
Universal
11% 11% 22% 56%
$120,138,092
Fox
33% 11% 11% 44%
$93,731,412
Warner Bros.
15% 23% 62%
$87,911,732
Sony
11% 22% 67%
$68,859,729
Violence Compared to Studio Box Office 2013
     No V – No violence
     V – Brief or action violence
     VV – Moderate violence (may include some blood)
     VVV – Very strong, extreme or graphic violence
The major studios appear to be on a violence binge. In an era when many are calling for gun control, Hollywood appears to be out of control in its love for guns and explosions.
Disney
60% 40%
$212,371,766
Paramount
40% 60%
$131,276,828
Universal
78% 22%
$120,138,092
Fox
33% 33% 33%
$93,731,412
Warner Bros.
8% 77% 15%
$87,911,732
Sony
11% 11% 22% 56%
$68,859,729
2013 Weekend Box Office Winners
Jan 04 Texas Chainsaw 3D -4
   $21,744,470
Jan 11 Zero Dark Thirty -2
   $24,438,936
Jan 18 Mama -3
   $28,402,310
Jan 25 Hansel & Gretel: Witch Hunters -3
   $19,690,956
Feb 01 Warm Bodies -2
   $20,353,967
Feb 08 Identity Thief -2
   $36,592,650
Feb 15 A Good Day to Die Hard -2
   $24,834,845
Feb 22 Identity Thief -2
   $14,017,085
Mar 01 Jack the Giant Slayer +1
   $27,202,226
Mar 08 Oz the Great and Powerful +1
   $79,110,453
Mar 15 Oz the Great and Powerful +1
   $41,252,702
Mar 22 The Croods +1
   $43,639,736
Mar 29 G.I. Joe: Retaliation -1
   $40,501,814
Apr 05 Evil Dead -4
   $25,775,847
Apr 12 42 -2
   $27,487,144
Apr 19 Oblivion -2
   $37,054,485
Apr 26 Pain & Gain -4
   $20,244,505
May 03 Iron Man 3 -1
   $174,144,585
May 10 Iron Man 3 -1
   $72,525,615
May 17 Star Trek Into Darkness -2
   $70,165,559
May 24 Fast and Furious 6 -2
   $97,375,245
May 31 Fast and Furious 6 -2
   $34,537,820
Jun 07 The Purge -3
   $36,378,920
Jun 14 Man of Steel -1
   $113,080,000
Jun 21 Monsters University +2
   $82,000,000
Jun 28 Monsters University +2
   $46,180,000
Jul 05 Despicable Me 2 +2
   $82,518,065
Jul 12 Despicable Me 2 +2
   $44,753,540
Jul 19 The Conjuring -2
   $41,530,000
Jul 26 The Wolverine -2
   $55,000,000
Aug 02 2 Guns -3
   $27,361,125
Aug 09 Elysium -2
   $30,500,000
Aug 16 The Butler -2
   $25,010,000
Aug 23 Lee Daniels’ The Butler -2
   $17,018,000
Aug 30 One Direction: This is Us -1
   $17,000,000

 

Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.

What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.

You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.

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Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.

What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.

You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.

Movieguide® is a 501c3 and all donations are tax deductible.


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