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July 12-14, 2013
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Select a studio’s button to see that studio’s 2013 Report Card
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DESPICABLE ME carries a second weekend
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Universal’s adorable family comedy DESPICABLE ME 2 withstood the release of GROWN UPS 2 and PACIFIC RIM to take the top spot for a second weekend. It is within days of becoming the most popular animated movie of the year having crossed the $200 million mark. It has serious hope of crossing the $300 million mark and even becoming the second-highest grossing movie of 2013. |
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THE HEAT and THE LONE RANGER rounded out the top five. This Summer has seen some big hits and some big flops. Among the flops have been AFTER EARTH, WHITE HOUSE DOWN and THE LONE RANGER. PACIFIC RIM will be challenged as well to make a profit. While a pretty good movie, audiences may be getting tired of the string of massive cinematic assaults on the planet this Summer. |
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Color codes
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+4 Exemplary |
+3 Moral |
+2 Good |
+1 Worthwhile |
-1 Caution |
-2 Exreme Caution |
-3 Excessive |
-4 Abhorrent |
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Language Compared to Studio Box Office 2013 |
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No L – No obscenities and profanities |
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L – Few obscenities and profanities (1-9) |
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LL – Several obscenities and profanities (10-25) |
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LLL – Numerous obscenities and profanities (more than 25) |
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Disney, far and away wins the box office average without any LLL movies while Warner Bros and Sony bring up the rear with ample foul language. |
Studio
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Language Code Percent |
Box Office Avg. |
Violence Compared to Studio Box Office 2013 |
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No V – No violence |
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V – Brief or action violence |
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VV – Moderate violence (may include some blood) |
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VVV – Very strong, extreme or graphic violence |
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The major studios appear to be on a violence binge. In an era when many are calling for gun control, Hollywood appears to be out of control in its love for guns and explosions. |
2013 Weekend Box Office Winners |
Jan 04 |
Texas Chainsaw 3D |
-4 |
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Jan 11 |
Zero Dark Thirty |
-2 |
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Jan 25 |
Hansel & Gretel: Witch Hunters |
-3 |
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Feb 15 |
A Good Day to Die Hard |
-2 |
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Mar 01 |
Jack the Giant Slayer |
+1 |
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Mar 08 |
Oz the Great and Powerful |
+1 |
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Mar 15 |
Oz the Great and Powerful |
+1 |
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Mar 29 |
G.I. Joe: Retaliation |
-1 |
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May 17 |
Star Trek Into Darkness |
-2 |
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May 24 |
Fast and Furious 6 |
-2 |
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May 31 |
Fast and Furious 6 |
-2 |
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Jun 21 |
Monsters University |
+2 |
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Jun 28 |
Monsters University |
+2 |
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Jul 05 |
Despicable Me 2 |
+2 |
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Jul 12 |
Despicable Me 2 |
+2 |
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