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TURN IT UP

What You Need To Know:

In TURN IT UP, a young man tries to make it as a rap artist, though getting the money and the courage to step away from ghetto life is an even bigger challenge. Real life hip-hop artist “Pras” Michel stars as Diamond, a rap artist struggling to pursue his dream. His best friend, Gage, played by rap artist Ja Rule, is a loyal though misled chum whom Diamond repeatedly must convince to stay out of trouble. This only infuriates Gage, who tells Diamond that the only way out of the ghetto is by playing a deadly game of violence, drugs and crime. When an illegal deal goes sour, Diamond must contemplate taking responsibility for his family.

Regrettably, more than 160 obscenities, many of which were used during uncomfortable pauses in scenes, left little room in this movie for drama. This is a trend in urban movies that reflects an inability of the writers and actors to portray anger without using four-letter words. Such language cheapens the acting performances and story in TURN IT UP. Thus, because of the noisy amount of foul language and violence in this movie, the moral and redemptive elements are barely audible

Content:

(RoRo, Pa, C, B, LLL, VVV, S, N, A, DDD, M) Mostly romantic worldview of a protagonist trying to follow his dream but society gets in the way, with some pagan, redemptive & moral elements; more than 180 obscenities (some on soundtrack), 4 profanities, numerous uses of the N-word & “b*tch,” & some lewd sexual references; many gunfights with depicted men being shot, man beats up man, shoving him into walls, man punches man, man’s face held close to electric meat slicer, man points gun at pregnant woman, man is punched repeatedly by several men, & a bloody shootout; implied fornication under bed sheet & some kissing; woman shown in bed with a sheet over her, cleavage & a few skimpy outfits; alcohol use; smoking, drug dealing & 1 instance of depicted cocaine use; and, lying, theft & blackmail.

More Detail:

In TURN IT UP, a young man tries to make it as a rap artist, though getting the money and the courage to step away from ghetto life is an even bigger challenge.

Real life member of The Fugees, hip-hop artist “Pras” Michel (of MYSTERY MEN) stars as Diamond, a rap artist struggling to pursue his dream. His best friend, Gage, played by rap artist Ja Rule, is a loyal though misled chum whom Diamond repeatedly must convince to stay out of trouble. This only infuriates Gage, who tells Diamond that the only way out of the ghetto is by playing the game, a game of violence, drugs and crime. Gage does drug deliveries for “Mr. B,” an Australian crime lord with attitude who exterminates anyone who gets in his way.

Diamond has problems of his own. His girlfriend, Tamara (Tamela Jones), tells him that she’s pregnant and, at first, he wants nothing to do with that. Then, he loses his mother and at the funeral he sees his father (played by Vondie Curtis Hall of TV’s CHICAGO HOPE) for the first time in a long time. Though he is angry upon seeing him, he soon discovers his father’s reasons for leaving Diamond and his mother, and learns to forgive him.

Meanwhile, Gage gets deeper and deeper into illegal activity and asks Diamond to help. Diamond wants no part of it, but later concedes when Gage convinces him there is no other way out of the ghetto. The pair winds up in the middle of a deal gone sour, and a gun battle ensues. Gage gets into further trouble when he robs one of Mr. B’s clients in order to fund Diamond’s music career. Mr. B finds out, and, after many threats of violence, there is a bloody showdown. Gage must answer for the decisions he has made, and Diamond must contemplate taking responsibility for his family.

TURN IT UP tries hard to find a balance between being tough and being sensitive. Diamond and particularly Gage are the “heroes,” though they get involved in illegal activity, drug dealing and murder. There is no thought to these killings, making their heroics seem empty and almost even silly. Yes, Gage wants to fund Diamond’s dream, but with money that was a result of theft, drug dealing and murder. Diamond, when faced with his girlfriend’s pregnancy, is callused, wanting nothing to do with her or the child. Diamond’s father and the rebuilding of their relationship are probably the most genuine things in the entire movie, though Diamond later accepts responsibility for his child and apologizes.

Regrettably, the movie’s more than 180 obscenities, many of which were used during uncomfortable pauses in scenes, left little time in the script for the drama. This is a trend in urban movies that reflects an inability of the writers and actors to portray anger without using four-letter words. Who can forget Harrison Ford as Jack Ryan in PATRIOT GAMES, when he stood there, merely trembling when his family was threatened. His anger was so strong and evident, that four letter words would have cheapened his character. That is the epitome of real acting, to portray thoughts and emotions merely with body movements and facial expressions, not just language and vocal subtleties.

Thus, because of the noisy amount of foul language and violence in TURN IT UP, the moral and redemptive elements are barely audible. They get lost in this somber tale from America’s urban wilderness.

Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.

What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.

You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.

Movieguide® is a 501c3 and all donations are tax deductible.


Now more than ever we’re bombarded by darkness in media, movies, and TV. Movieguide® has fought back for almost 40 years, working within Hollywood to propel uplifting and positive content. We’re proud to say we’ve collaborated with some of the top industry players to influence and redeem entertainment for Jesus. Still, the most influential person in Hollywood is you. The viewer.

What you listen to, watch, and read has power. Movieguide® wants to give you the resources to empower the good and the beautiful. But we can’t do it alone. We need your support.

You can make a difference with as little as $7. It takes only a moment. If you can, consider supporting our ministry with a monthly gift. Thank you.

Movieguide® is a 501c3 and all donations are tax deductible.