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June 28-30, 2013
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Select a studio’s button to see that studio’s 2013 Report Card
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MONSTERS Scares Up a Second Top Weekend
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MONSTERS UNIVERSITY held off two big newcomers to take the top box office spot for the second weekend in a row. The ultra vulgar comedy THE HEAT place a strong second with attractive previews without the intense foul language. Don’t be surprised by an early fade because of its crudity. WORLD WAR Z pulled off third while the newcomer WHITE HOUSE DOWN disappointed in fourth. MAN OF STEEL rounded out the top five. |
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This week Disney unveils THE LONE RANGER and Universal introduced DESPICABLE ME 2. You can expect big box office for both. MONSTERS UNIVERSITY will sail past THE CROODS this week to become both a $200 million movie and the top animated movie so far this year. DESPICABLE ME 2 could give it a very strong chase – the word is it’s a lot of fun. |
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Color codes
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+4 Exemplary |
+3 Moral |
+2 Good |
+1 Worthwhile |
-1 Caution |
-2 Exreme Caution |
-3 Excessive |
-4 Abhorrent |
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Language Compared to Studio Box Office 2013 |
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No L – No obscenities and profanities |
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L – Few obscenities and profanities (1-9) |
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LL – Several obscenities and profanities (10-25) |
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LLL – Numerous obscenities and profanities (more than 25) |
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Disney, far and away wins the box office average without any LLL movies while Warner Bros and Sony bring up the rear with ample foul language. |
Studio
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Language Code Percent |
Box Office Avg. |
Violence Compared to Studio Box Office 2013 |
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No V – No violence |
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V – Brief or action violence |
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VV – Moderate violence (may include some blood) |
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VVV – Very strong, extreme or graphic violence |
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The major studios appear to be on a violence binge. In an era when many are calling for gun control, Hollywood appears to be out of control in its love for guns and explosions. |
2013 Weekend Box Office Winners |
Jan 04 |
Texas Chainsaw 3D |
-4 |
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Jan 11 |
Zero Dark Thirty |
-2 |
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Jan 25 |
Hansel & Gretel: Witch Hunters |
-3 |
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Feb 15 |
A Good Day to Die Hard |
-2 |
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Mar 01 |
Jack the Giant Slayer |
+1 |
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Mar 08 |
Oz the Great and Powerful |
+1 |
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Mar 15 |
Oz the Great and Powerful |
+1 |
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Mar 29 |
G.I. Joe: Retaliation |
-1 |
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May 17 |
Star Trek Into Darkness |
-2 |
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May 24 |
Fast and Furious 6 |
-2 |
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May 31 |
Fast and Furious 6 |
-2 |
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Jun 21 |
Monsters University |
+2 |
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Jun 28 |
Monsters University |
+2 |
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