- Content: 
Forty years ago, Dr. Ted and Lili Baehr built on his family’s Hollywood legacy to create Movieguide®, the media arm of Good News Communications, to use his extensive research to educate families about how to consume content and impact the box office with their media choices. With his wife, Lili, and their children, Baehr committed his life to ministry through movies.
The results are startling, with millions of people — consumers and creators alike — benefitting from Movieguide®’s advocacy work. Last year, Movieguide® touched 64 million lives through articles, reviews, videos, radio broadcasts, interviews, research reports, speaking engagements, and face-to-face interactions.
"It’s our prayer that, with each passing year, we’ll be able to report on increasing industry profits made on movies that uplift society, enrich people’s lives, and honor family, life and God,"
Baehr says.
"Of course, the bottom line can’t be measured in dollar signs or stars and pluses. It can be measured only in a society that moves in grace toward real truth, goodness, justice, beauty, and blessings."
What began humbly in Atlanta in 1985 is now a worldwide phenomenon with readers and listeners from Singapore to Australia, from Indonesia to Argentina, and all the countries in between. Millions people visit movieguide.org each month for uplifting articles, accurate review, and inspirational interviews. According to The Hollywood Reporter, 1 in 3 families uses Movieguide® to inform their viewing.
In addition to families, Movieguide® and Ted and Lili's work has left an impression on entertainment industry players.
Movieguide® hosts an annual gala to celebrate the very best movies and television programs in the preceding year. At the gala, Baehr and the Movieguide® team present the Report to the Entertainment Industry that details how the highest-grossing movies in the box office are ones that reflect strong morals and biblical values.
Producer Dave Johnson says:
"I’ve seen the Movieguide® Awards grow in stature, influence, and scope within the last few years. It’s gotten to a tipping point where most movie studio people want to attend. Many moviemakers know their movies will never be nominated for an Academy Award because they’re not perceived to be cool or hip enough among the club of Hollywood insiders. But, they know that Movieguide® recognizes and honors the movies that most Americans respond to. It’s increasingly being realized that the Oscars are way off to one side, but Movieguide® is mainstream. Ted Baehr’s facts and figures are increasingly hard to ignore since he makes his report each year. While the Hollywood left tries to twist the significance of the data, they’ve never been able to dispute the data."
Johnson is a writer and producer for dozens of television shows, including SUE THOMAS: F.B. EYE, for which he won a Movieguide® Award.
