What Apple TV and Peacock’s New Deal Means for You

Published: October 22, 2025

pexels-jeshoots-com-147458-1040160 — Photo by JESHOOTS.com via Pexels

By Kayla DeKraker

Apple and NBCUniversal have teamed up to launch a new streaming bundle that combines Apple TV with Peacock.

The new deal offers U.S. consumers a more affordable way to access both services under one subscription, arriving just in time for the NBA season and adding to the growing number of bundled streaming services.

Beginning on Oct. 20, subscribers have two main options, Apple TV + Peacock Premium with ads for $14.99/month, or Apple TV + Peacock Premium Plus for $19.99/month.

Subscribing to the two services separately would currently cost around $24, $12.99 for Apple TV and $10.99 for Peacock Premium. The combined platform offers a savings of 37%.

An NBCUniversal post to X promises that bundle subscribers will get access to “award-winning originals, marquee live events and sports, beloved franchises, blockbuster movies, and more — all through one convenient monthly subscription, available now.”

.@AppleTV and @peacock are teaming up for a first-of-its-kind bundle featuring award-winning originals, marquee live events and sports, beloved franchises, blockbuster movies, and more — all through one convenient monthly subscription, available now. Details here:… pic.twitter.com/uJwsd5NW4k

— NBCUniversal (@NBCUniversal) October 20, 2025

“There is no more perfect combination of entertainment than the Apple TV and Peacock Bundle, with our complementary content portfolios featuring the best shows, movies, sports and live events,” NBCUniversal chairman Matt Strauss said of the bundle.

He added, “With this first-of-its-kind initiative with Apple, we’re redefining what the customer journey should be for a streaming bundle with rich sampling and a smooth sign-up process, and we’re broadening the reach of Peacock to even more audiences.”

Oliver Schusser, Apple’s VP of Apple TV, Apple Music, Sports and Beats, echoed Strauss’ enthusiasm.

“We’re thrilled to introduce this all-inclusive bundle of incredible programming and to bring Apple TV’s beloved shows and movies to more viewers in more places,” he said. “From acclaimed originals to can’t-miss live sports, the Apple TV and Peacock Bundle unites the best of entertainment in a simple and seamless experience.”

The Verge reported that the new bundle “will be available through either platform’s mobile apps and websites starting on October 20th, 2025, and is accessible using either an Apple TV or Peacock account. Existing subscribers to either service will not need to create new accounts.”

This isn’t the first time the streamers have partnered with other brands to create bundles.

Last month, The Hollywood Reporter shared that Walmart+ added Peacock’s premium tier as a partner, alongside its already-existing partnership with Paramount+.

Apple TV, on the other hand, is available as part of Xfinity’s StreamSaver.

Bundles like these mark yet another change in the ever-evolving streaming landscape.

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