This Streamer Is Raising Prices for Second Time in Less Than 2 Years

Published: March 30, 2026

By India McCarty

Get ready to pay more for your favorite shows and movies — Netflix just announced it’s raising prices for the second time in less than two years.

“All subscription tiers [are] rising at least $1,” CNBC reported, making the streamer’s ad-supported plan $8.99, the standard plan $19.99 and the premium plan $26.99.

Extra-member pricing is also increasing, with ad-supported plans now costing $6.99 per additional non-household user and ad-free add-ons running customers $9.99.

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“Our approach remains the same: We continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices,” Netflix said in a statement to Variety.

The streamer last raised prices in January 2025, taking standard plans up by $2.50 and ad-supported plans up $1.

“As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix,” the company said in a quarterly letter to investors. “To that end, we are adjusting prices today across most plans in the U.S., Canada, Portugal and Argentina (which was already factored into the 2025 guidance we provided in October 2024).”

Co-CEO Greg Peters added, “We believe that our starting price [for the newly-increased standard plan with ads] is an incredible entertainment value. And it’s a highly accessible entry point.”

Netflix has defended price hikes by pointing to the quality and volume of their original streaming content. In a January earnings report, the platform said it expects to spend $20 billion in 2026 on content, up from $18 billion in 2025.

They also reported that they expect overall revenue for 2026 to fall between $50.7 billion and $51.7 billion, due to membership and pricing increases, plus “a projected rough doubling of ad revenue in 2026” compared with last year.

This move comes just weeks after Netflix bowed out of their long-planned purchase of Warner Bros, choosing not to match a higher bid from Paramount Skydance.

“We will continue to do what we’ve done for more than 20 years as a public company: delight our members, profitably grow our business, and drive long-term shareholder value,” co-CEOs Ted Sarandos and Greg Peters said of the decision to pull out of the deal.

It looks like customers are going to have to pay the price for Netflix’s plan to “reinvest in quality entertainment.”

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