Movie Attendance Plummets as Hollywood Turns to the Dark Side


Attendance at movie theaters has plummeted 4.7% in 2008 so far, despite the hoopla surrounding THE DARK KNIGHT, as Hollywood has turned to the “dark side” this year with dark movies and few uplifting family movies or no inspiring action thrillers with very strong Christian values.
In the next three months, however, moviegoers will have a slate of family movies and Christian movies to choose, including a biography on the Rev. Billy Graham, BILLY: THE EARLY YEARS, and the next movie from the Christian filmmakers who brought us FACING THE GIANTS, entitled FIREPROOF and starring Kirk Cameron in a career-high performance.
Comic book movies seem to be all the rage, but MOVIEGUIDE® is concerned about reports that some Hollywood filmmakers want to make darker and darker comic book movies with little or no positive Christian values. If they continue making dark movies with lots of objectionable content and little or no heart, these producers will be ignoring years of box office experience and information from MOVIEGUIDE® showing that people prefer uplifting, optimistic movies with positive biblical values.
For example, this Labor Day weekend was one of the worst attendance weekends in recent memory, because Hollywood released three major bombs that weren’t family friendly, including two youth-oriented movies full of immoral perversion and abundant foul language.
Since MOVIEGUIDE® began its Annual Faith & Values Awards Gala and Report to the Entertainment Industry in 1993, however, movie attendance grew from about 21 million Americans weekly to about 27 million moviegoers.
Now that some in Hollywood seem to be interested in making darker movies, no wonder movie attendance is starting to shrink again!

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