Jen Lilley to Host Christmas in July for GAC Family

Photo from Jen Lilley’s Instagram

Jen Lilley to Host Christmas in July for GAC Family

By Movieguide® Contributor

Former Movieguide® Awards Gala Host Jen Lilley will host Christmas in July on GAC Family, beginning July 2.

“So honored to be hosting Great American Christmas in July this summer to bring you holiday cheer all year long and remind you that Christmas Is NotCancelled,” Lilley posted to Instagram. “Camp Christmas In July is teaming up with @gactv and @sprinklepop.shop to host a “flour” power bake-a-thon event that pairs movies with giving back to kids in #fostercare.”

According to Variety, the event will kick off on July 2 and will feature Christmas movies 24/7, including GAC’s original Christmas movies that first aired last year, as well as first-looks at some of their upcoming features.

Wholesome Christmas movies are central to the GAC Family channel DNA, compared to other channels that have chosen to include antibiblical romances in their movie lineup. Several stars, including Lilley, Candace Cameron Bure, and Trevor Donovan, have opted to make their movies with GAC instead.

Bill Abbott, president of GAC Media, previously vowed to keep the channel “relentlessly family-friendly.”

“There’s so much need for family content in the market and in this space,” Abbott said. “It’s pretty scary, quite frankly, the amount of content that’s out there, the vast majority of it is salacious and is not appropriate for any member of the family, really. From my point of view, it’s pretty easy, open space, and something I really am passionate about.”

GAC Family first entered the Christmas movie sphere last year, betting big on wholesome content.

“Not all Christmas movies are created equal, and at GAC we have the leadership team and the talent in place here who were instrumental in building the largest franchise in the holiday genre,” a GAC spokesperson told Vulture.

Movieguide® is hopeful that this July – and then December – will bring lots of wholesome romances to the GAC Family screen.