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Disney’s Politics Continue to Mar Its Once Family-Friendly Brand

Photo by Jayme McColgan on Unsplash

Disney’s Politics Continue to Mar Its Once Family-Friendly Brand

By Movieguide® Contributor

After a controversy surrounding the upcoming SNOW WHITE movie, a poll found that people’s view of Disney follows the political divide, as most Republicans have a negative opinion of the company.

In August, Rachel Zegler, the actress playing Snow White in the upcoming live-action remake, shared her disdain for the original movie’s classic storyline.

“I just mean that it’s no longer 1937,” she said. “[Snow White’s] not going out to be saved by the prince and she’s not going to be dreaming about true love. She’s dreaming about becoming the leader she knows she can be and the leader that her late father told her that she could be if she was fearless, fair, brave, and true.”

Zegler also called the story “extremely dated” and called the prince “a guy who literally stalks her. Weird. Weird.”

Comments like these and Disney’s overall push of a strong liberal agenda—particularly LGBTQ content—have cratered the company’s image among many Americans.

A poll conducted by Rasmussen in late September found that a person’s personal politics played a large factor in their view of Disney, per The Daily Wire.

The poll found that 61% of Republicans have an unfavorable opinion of Disney, with 35% saying they view the company “very unfavorabl[y].”

Meanwhile, 61% of Democrats view Disney favorably, while 29% view it unfavorably.

Disney’s continual agenda push has alienated a large portion of society, eating into the company’s profits.

Earlier this year, analysts revealed that the company has lost close to $1 billion on its recent movies as the company strays from family-friendly and moral content. The Daily Wire reports that Disney incorporated LGBTQ content into 41% of its movies last year.

A once untouchable giant in the entertainment industry, Disney has swiftly fallen in the public eye as every aspect of the company struggles.

Movieguide® previously reported:

Shares of Disney’s stock closed at $82.47 last Thursday, marking the lowest close the company has seen since Oct. 16, 2014, when it ended the day at $81.74, Reuters reported.

“From our point of view, Disney has problems across just about every one of its businesses,” KeyBanc Capital Markets analyst Brandon Nispel told MarketWatch.

Disney’s three main businesses—streaming, studios and parks—have all had poor years. This has made it difficult for Disney, who has previously been able to point to one of these avenues as a success even if the others were struggling.

Over 2023, however, the company has, at large, only seen failure.


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