Marvel Makes Changes to Put Less ‘Pressure’ on Fans

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Marvel Makes Changes to Put Less ‘Pressure’ on Fans

By Movieguide® Contributor

Marvel is taking steps to put less “pressure” on its fan base.

“The company is rebranding its streaming efforts as Marvel Television for live-action series and Marvel Animation for its animated shows,” MSN reported.

As part of the change, Marvel shows will no longer open with its signature logo.

“There was a lot of pressure post-AVENGERS: ENDGAME on the public to feel obligated to watch absolutely everything in order to watch anything,” said Brad Winderbaum, Marvel’s head of streaming, television and animation. “Part of the rebranding was a signal to the general audience that we’re creating a lot of options, and you can follow your tastes within this brand. Some will be more comedic, some will be more dramatic, some will be animated, some will be live-action. Marvel is more than just one thing — it is actually many different genres that just happened to coexist in a single narrative.”

Many fans are familiar with the connections between the many Marvel shows and movies.

“When Marvel Studios first launched into streaming, [Kevin] Feige made a point to note that the shows were part of the Marvel Cinematic Universe and their storylines would be integrated with the feature films,” Variety reported.

Moving forward, the studio will try to minimize those crossovers.

“The characters still live and breathe in the same universe, but the interconnectivity is not so rigid that you need to watch Project A to understand Project B,” Winderbaum explained. “The hope is that, like the comics, you can just pop in anywhere and have a satisfying experience. We’re trying to dispel the idea that you need to do any kind of setup work to watch anything else.”

Disney+ users will notice the change when AGATHA ALL ALONG premiers in September.

“The Marvel Television banner was folded into Marvel Studios in 2019, with Kevin Feige overseeing all development for the shows being developed for Disney+. AGATHA ALL ALONG, which premieres September 18, will be the first series under the resurrected banner,” Deadline reported.

Marvel is making other changes in an attempt to keep its content relevant. Movieguide® previously reported on the company’s desire to “retool” its content:

Marvel is “quietly retooling” its content amid superhero fatigue and plummeting box office numbers. 

Last year’s ANT-MAN AND THE WASP: QUANTUMANIA was one of the franchise’s lowest-performing movies ever, and it’s clear Disney and Marvel are now working overtime to repair their relationship with viewers. 

“The focus is internal this year,” a source told The Hollywood Reporter, pointing to reshoots of Disney+ shows like DAREDEVIL: BORN AGAIN and AGATHA: DARKHOLD DIARIES and the hiring of acclaimed writers for upcoming projects like FANTASTIC FOUR and THUNDERBOLTS. 

THR continued, “Execs are not calling it a reboot, not even a soft one, but more of a creative retooling.”

Part of that retooling also involves allowing audiences to miss Marvel content. The massive influx of movies and shows left many viewers with superhero fatigue, leading to low streaming numbers and box office flops. 

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