By Michaela Gordoni
Another Chinese AI model, Seedance 2.0, has gained attention for whipping up some impressive Hollywood IP.
Users are prompting the tool to create copyrighted IP from Disney, Warner Bros, Paramount and more. Some of the videos include Tom Cruise vs. Brad Pitt deepfake fight, remixes of AVENGERS: ENDGAME, Optimus Prime taking on Godzilla and a FRIENDS scene, Deadline reported on Feb. 12.
Seedance, which is made by TikTok’s parent company, ByteDance, has gone viral in China and is quickly gaining traction in other countries.
Peter Yang, an AI educator and Roblox product manager, said the model is full of copyright violations.
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Reuters reported the Motion Picture Association (MPA) and the Hollywood trade association accused ByteDance of “unauthorized use of US copyrighted works on a massive scale.”
MPA chair and CEO Charles Rivkin said, “By launching a service that operates without meaningful safeguards against infringement, ByteDance is disregarding well-established copyright law that protects the rights of creators and underpins millions of American jobs.”
ByteDance said it collaborated with “experts from the film and television industry” to test the model.
“I am not at all excited about AI encroaching into creative endeavors. To the contrary, I’m terrified. So many people I love are facing the loss of careers they love. I myself am at risk,” said Rhett Reese, a DEADPOOL & WOLVERINE co-writer.
“When I wrote ‘It’s over,’ I didn’t mean it to sound cavalier or flippant. I was blown away by the Pitt v Cruise video because it is so professional. That’s exactly why I’m scared,” he continued.
His prognosis for the movie industry is bleak.
“My glass half empty view is that Hollywood is about to be revolutionized/decimated. If you truly think the Pitt v Cruise video is unimpressive slop, you’ve got nothing to worry about. But I’m shook,” he said.
RICK & MORTY writer Heather Anne Campbell doesn’t think the same way. She points out the ideas people are creating with the AI tool are not very original.
“Seems like it’s challenging to make something new even when you have the infinite budget to make lifelike tv, film, or animation,” she said.
Hollywood director Beeban Kidron said, “This is just the latest in a long stream of copyright abuses, but honestly from my conversations with both sides I believe there is a will between AI companies and the creative sector to make a deal. It seems to me that the AI sector needs to come to the table with a ‘real offer’ that satisfies the creative industries. Otherwise we will have a decade of litigation and the destruction of an industry on which they depend.”
The app’s basic plan costs only $41 per month, and its highest tier costs $167 per month. Besides its incredible video quality, its affordability helps its popularity. But it will be interesting to see what happens when the law, inevitably, steps in.
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