Paramount+ Just Signaled a Major Rebrand

Published: June 27, 2025

By India McCarty

Paramount+ just renamed its streaming service: Paramount+ Premium. Does this finally mean the end for Showtime?

“Since we recently introduced a sampling of Showtime programming to the Essential plan, the Premium plan name reflects the broad and diverse offerings across both plan tiers,” Paramount shared in a notice on its website. “Showtime programming remains an important part of Paramount+, and is still prominently represented on the service!”

Paramount+ With Showtime Streaming Service Gets Renamed ‘Paramount+ Premium’ https://t.co/egmwwk3IG5

— Variety (@Variety) June 24, 2025

Some have wondered if this quiet erasure of Showtime’s name from Paramount’s platform might mean the end for the channel.

“On the one hand, this isn’t necessarily a big deal,” Tom’s Guide explained. “The Showtime brand has largely been dead anyway, with only a few shows still being branded with the badge of Paramount’s premium cable network.”

The outlet continued, “On the other hand, it could signal the end of the Showtime brand as a whole ahead of Paramount’s tentative merger with Skydance, which is currently being held up by the Trump administration in the U.S.”

Paramount recently scheduled its annual shareholder meeting for July 2, which Deadline explained was “the latest signal that the long-gestating merger with Skydance Media is unlikely to close on schedule.”

The reason for the hold-up? President Donald Trump is currently engaged in a $20 billion lawsuit with CBS and 60 MINUTES, accusing them of mishandling an interview with Democratic presidential candidate and former Vice President Kamala Harris.

FCC Chair Brendan Carr has stated that the commission’s evaluation of the deal is “entirely separate” from the ongoing lawsuit.

Paramount+ isn’t the only streaming service that recently underwent a name change. Warner Bros. Discovery recently announced that Max, its streaming service, will be renamed HBO Max.

“The powerful growth we have seen in our global streaming service is built around the quality of our programming,” David Zaslav, President and CEO of Warner Bros. Discovery, explained. “Today, we are bringing back HBO, the brand that represents the highest quality in media, to further accelerate that growth in the years ahead.”

Casey Bloys, Chairman and CEO of HBO and Max Content, added, “With the course we are on and strong momentum we are enjoying, we believe HBO Max far better represents our current consumer proposition. And it clearly states our implicit promise to deliver content that is recognized as unique and, to steal a line we always said at HBO, worth paying for.”

It’s still unclear whether Paramount’s rebrand means Showtime is officially over, but fans of the brand’s content are hopeful it will live on.

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