On January 7, Disney announced Pixar’s upcoming film Turning Red would be released exclusively on Disney+ at no extra price. Directed by Domee Shi Bao, the computer-animated film is about a teenage girl who discovers she turns into a giant red panda whenever she’s stressed or upset. Turning Red is now the third Pixar film in a row to released exclusively on Disney+…
Some fans see Disney’s treatment of the new installments to the iconic line of Pixar movies as giving up, seeing as Disney’s recent musical ENCANTO and RAYA AND THE LAST DRAGON both received a theatrical debut.
I imagine it’s so disheartening for the Pixar team to see their movies lose theatricality and go straight to Disney+ without any fee (value perception for consumers when there’s an additional cost can translate to higher quality even if that’s not the case) while others do.
Especially considering Pixar was the breath of fresh air Disney needed, and has performed since.
Again: I get why TURNING RED is going straight to D+. Between subscriber + engagement concerns and theatrical volatility, it was written in the cards. But I do feel for the Pixar team.
Klaudia Amenábar, a culture critic, noted that Disney’s decision shows that they care about Pixar.
“Streaming doesn’t mean Disney doesn’t value Pixar,” she wrote. “Frankly, it means they value Pixar more… Pixar is a cornerstone of Disney and has been for a while. That’s why they can make non-musical movies for kids and still get the spotlight.”
“More people will see these movies because they’re on streaming… the kids will rewatch them, and people will talk about them online,” she added.
Unfortunately, word of mouth and box office success remain two drastically different success meters.
“We all thought Turning Red would be our return to the big screen… it was quite a blow,” an anonymous source told Insider.
As the pandemic continues to plague box office numbers, Pixar fans are hopeful that a highly-anticipated movie like 2023’s TOY STORY spinoff LIGHTYEAR will draw enough attention to earn a theatrical release.
Since You’re Here…
We’re sustained by donations averaging about $25. Only a tiny portion of our readers give. If everyone reading this right now gave $7, our fundraiser would be done within an hour. That’s right, the price of one movie ticket is all we need. If Movieguide® is useful to you, please take one minute to keep it online and growing. Thank you.
Movieguide® is a 501c3 non-profit and all donations are tax-deductible.