The Mass Media President

The mass media creates the culture, and the mass media definitely created the Barack Hussein Obama who was elected on Nov. 4, 2008. As Newsweek’s Tammy Haddad reported on Nov. 4, Chevy Chase explained that, when he was on “Saturday Night Live” in the 1970s, he went after then President Gerald Ford, portraying him as a bumbling, inept man who couldn’t chew gum while walking down the stairs (See: http://blog.newsweek.com /blogs/tamcam/archive/2008/11/04/chevy-chase-and-his-presidential-memories.aspx).

The image stuck. This time, they went after Gov. Sarah Palin, portraying her as a know-nothing airhead from Alaska, even though she has much more experience than Barack Obama. In contrast, Obama was portrayed as a decisive, charismatic leader, but the facts show that he was an indecisive politician who wouldn’t even show up to vote in Congress on his political positions.

The traditionalists, constitutionalists, conservatives, and Christians tried to expose the fruitless works of the mass media, with limited resources, by targeting the Internet. This approach is very similar to some small Christian movies and even some Hollywood movies that have put their faith in the Internet and failed to get into the mass media or even to send ground troops to get the word out. One of the top executives on “The Nativity Story” said that he had disagreed with the major studio decision to save money by not advertising on the major networks and in the major news media. By focusing mainly on the Internet campaign, he said they were not able to get the tracking numbers, that is, the awareness, necessary to drive the box office.

The Internet is fractured into small communities. The person who wants information has to seek it out. The mass media and door-to-door ground promotion, however, seeks out the voter or the buyer rather than the other way around. So, the lessons that need to be learned from this election, which we at Movieguide® and the Christian Film & Television Commission® have been proclaiming for a while, is that we must get into the mass media, as well as get into the classrooms and Sunday Schools. Christian pollster George Barna said that a record number of Evangelical youth were voting for Obama. Most were voting for the media image of Obama, not who he really was.

When I spoke to one youth and mentioned that he supported partial birth abortion, she replied, “I never heard that!” Thus, all those Internet Christian leaders concerned about life and liberty failed to reach new voters like this young Evangelical voter, who goes to an on-fire conservative church. Unless the Church wakes up the need to redeem the media and redeem the classroom, the Church will become more and more marginalized and relegated to talking among ourselves on our Internet blogs. Movieguide® and the Christian Film & Television Commission® are trying to stand up for Jesus Christ and God’s biblical principles by redeeming the values of the mass media and informing, training and equipping the public to become media wise.

This strategy has been a great success wherever we have applied it. Only by using this strategy will traditionalists, constitutionalists, conservatives, and Christians protect Civilization from the barbarians at the gates, who are corrupting our children and grandchildren’s hearts and minds with media hype, empty words, glitzy images, and instant gratification of their lusts. Controlling the mass media and controlling the education system were two of the first things that the fascist governments of Vladimir Lenin and Adolf Hitler did to solidify their power in Russia and Germany. People will say that it can’t happen here, but it already has! The good news, however, is that we can stop it, but only by fighting fire with fire, by getting the word out and teaching media-wisdom in the mass media, the classroom and the Sunday School.