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The Most Family-Friendly Movies Earn More Money, Annual Movieguide® Report Shows

 

 

An annual box office analysis by a Christian conservative group has found once again that the most family-friendly movies with the most inspiring, cleanest content earn more money at the box office and on home video.

 

The 2012 Annual Report to the Entertainment Industry by the pro-family advocacy group Movieguide® shows that the most family-friendly movies averaged more than $40.7 million per movie in 2011 in America and Canada, but that the least family-friendly movies with the most offensive, obscene, or anti-family and immoral content averaged only about $19.8 million.

 

The study extensively analyzed the content of the top movies released by the major studios in Hollywood earning $750,000 or more, including the major independent studios.

 

“The evidence is abundantly clear,” said Dr. Ted Baehr, founder and publisher of Movieguide®. “Moviegoers greatly prefer family-friendly movies.”

 

 


He noted that the Annual Report, now in its 20th year, doesn’t just examine family movies and cartoons for children, but family-friendly movies with the cleanest, most inspiring, and least offensive content.

“Most people want to see Good conquer evil, Truth triumph over falsehood, Justice prevail over injustice, Liberty conquer tyranny, and Beauty overcome ugliness,” he added. “They also would like to take their whole family, including their grandparents, to the movies more often.”

 

The study also found that movies with no sex, no nudity, and no foul language averaged the most money in 2011. In fact, as the following three charts show, the more sex, nudity, or foul language in a movie, the less money it tended to make.

 

 

 

 

 

 

 

 

 

 

 

Also, G rated movies averaged about $53.8 million in 2011, but R rated movies averaged only about $15.3 million.

 

The story was similar if you examine the Top 10 and Top 25 Home Video Sales in 2011.

 

For example, 50% of the Top 10 Home Video Sales in 2011 were animated family movies with no or very little foul language and no sexual content, only one was R rated, and the other four had only light foul language and no depicted sexual content.

 

Also, only 12% of the Top 25 Home Video Sales in 2011 had any depicted or extreme sexual content, only 4% had any explicit sexual nudity, and only 20% were rated R.

 

Dr. Baehr presented these and other highlights from Movieguide®’s 2012 Annual Report to the Entertainment Industry Friday night at the 20th Annual Faith & Values Awards Gala, held at the Universal Hilton Hotel in the heart of Hollywood (movieguideawards.com).

 

At the Awards, Dr. Baehr and Movieguide® presented more than 25 awards to the most family-friendly and inspiring movies, television programs, and performances in 2011.

 

Movieguide® has been analyzing the content of movies and comparing box office numbers since 1991.

 

“We have found similar results in practically all of our previous studies,” Dr. Baehr noted.

4000+ Faith Based Articles and Movie Reviews – Will you Support Us?

Our small team works tirelessly to provide resources to protect families from harmful media, reviewing 415 movies/shows and writing 3,626 uplifting articles this year. We believe that the gospel can transform entertainment. That’s why we emphasize positive and faith-filled articles and entertainment news, and release hundreds of Christian movie reviews to the public, for free. No paywalls, just trusted, biblically sound content to bless you and your family. Online, Movieguide is the closest thing to a biblical entertainment expert at your fingertips. As a reader-funded operation, we welcome any and all contributions – so if you can, please give something. It won’t take more than 52 seconds (we timed it for you). Thank you.


4000+ Faith Based Articles and Movie Reviews – Will you Support Us?

Our small team works tirelessly to provide resources to protect families from harmful media, reviewing 415 movies/shows and writing 3,626 uplifting articles this year. We believe that the gospel can transform entertainment. That’s why we emphasize positive and faith-filled articles and entertainment news, and release hundreds of Christian movie reviews to the public, for free. No paywalls, just trusted, biblically sound content to bless you and your family. Online, Movieguide is the closest thing to a biblical entertainment expert at your fingertips. As a reader-funded operation, we welcome any and all contributions – so if you can, please give something. It won’t take more than 52 seconds (we timed it for you). Thank you.