The Most Family-Friendly Movies Earned the Most Money in 2010, Annual Movieguide® Report Shows


An annual box office analysis by a Movieguide® has found that the most family-friendly movies with

the most inspiring, cleanest content earn the most money at the box office and on home video.

The 2011 Annual Report to the Entertainment Industry by the pro-family advocacy group Movieguide® shows that the most family-friendly movies averaged about $65.39 million per movie in 2010 in America and Canada, but that the least family-friendly movies with the most offensive, obscene or deceitful and immoral content averaged only $21.20 million.

The study extensively analyzed the content of the top movies released by the major studios in Hollywood earning $750,000 or more, including the major independent studios.

“The evidence is abundantly clear,” said Dr. Ted Baehr, founder and publisher of Movieguide®. “Moviegoers greatly prefer family-friendly movies.”

He noted that the Annual Report, now in its 19th year, doesn’t just examine family movies and cartoons for children, but family-friendly movies with the cleanest, most inspiring and least offensive content.

“Most people want to see Good conquer evil, Truth triumph over falsehood, Justice prevail over injustice, and Beauty overcome ugliness,” he added. “They also would like to take their whole family, including their grandparents, to the movies more often.”

The study also found that movies with graphically depicted sex or very strong sexual immorality averaged only about $15.92 million per movie while movies with at least some depicted sexual nudity in one scene or more averaged only $17.78 million.

Finally, thanks to “Toy Story 3,” movies rated G averaged $120.18 million per movie in 2010, but R rated movies averaged only $17.78 million.

The story was even more pronounced if you examine the Top 10 and Top 20 Home Video Sales in 2010.

For example, 60% of the Top 10 Home Video Sales in 2010 were family movies with no foul language and no sexual content, and two of the other Top 10, the two most recent TWILIGHT SAGA movies, spoke out against sex before marriage!

Also, only 5% of the Top 20 Home Video Sales in 2010 had any depicted sexual content, only 10% had any explicit sexual nudity, and only 5% were rated R.

Dr. Baehr presented these and other highlights from Movieguide®’s 2011 Annual Report to the Entertainment Industry Friday, Feb. 18, at the 19th Annual Faith & Values Awards Gala, held at the Universal Hilton Hotel in the heart of Hollywood (movieguideawards.com).

At the Awards Gala, Dr. Baehr and Movieguide® presented more than 25 awards to the most family-friendly and inspiring movies, television programs and performances in 2010.

Movieguide® has been analyzing the content of movies and comparing box office numbers since 1991.

“We have found similar results in practically all of our previous studies,” Dr. Baehr noted.

Dr. Baehr is chairman of the Christian Film & Television Commission® (CFTVC) ministry and publisher of its family guide to movies, Movieguide® (www.movieguide.com). CFTVC and Movieguide® are an international non-profit ministry dedicated to “redeeming the values of the entertainment industry by influencing industry executives and by informing and equipping the public about the influence of the entertainment media.”

For more information about CFTVC or Movieguide®, please visit www.movieguide.com or call 1-888-248-6689.


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