TOP GUN Producer Believes AI Will Be Used in Movie-Making

Photo from Jerry Bruckheimer’s Instagram

TOP GUN Producer Believes AI Will Be Used in Movie-Making

By Movieguide® Contributor

With the rise of AI and the controversy that comes with it, some in the entertainment industry, including TOP GUN producer Jerry Bruckheimer, believe it will be a benefit overall.

“Anything that makes our lives easier that doesn’t take jobs away from people that we work with every day is good for everybody,” he told Fox News Digital. “It gives them a better movie experience. We can make things look more real and things like that.”

Bruckheimer believes that the technology is not a threat to the careers of actors.

“We’ve certainly not going to replace actors. You’re never going to replace the key crew members that we work with. [They’re] always going to be there.”

AI expert Marva Bailer shared her thoughts on the technology.

“Studios are public businesses, and they’re looking for deep customer relationships. And their customers now are very educated on technology, and they’re looking for this high level of transparency,” Bailer said. “So, they want to know the imagination, but then they also want the reality. And customers are demanding this reality.”

“And it’s going to be a really fine balance of how and when to engage customers,” she added. “We’re seeing some really great examples of how companies are being super transparent with AI, and they’re having activations and using brand marketing to have customers interact using AI with the activation. And, so, when you do those types of campaigns, then it’s kind of hard to argue because now they’re part of that process.”

Other celebrities have commented on their gratitude for the positive aspects of AI. One such person is country singer Randy Travis, who was able to “sing” with the help of AI, despite his speaking difficulties. Movieguide® previously reported:

In 2013, Christian country star Randy Travis suffered a stroke that impaired his ability to speak and sing. Now, he’s making music in a different way.

He didn’t sing his new single, called “Where That Came From,” in the traditional sense. “Instead, the vocals were created with AI software and a surrogate singer,” The Verge reported on May 6…

In 2013, Travis thought he’d never sing again. Now, he’s grateful that there’s a way he can still share his voice.

He said in a recent statement, “…by God’s grace and the support of family, friends, fellow artists and fans, I’m able to create the music I so dearly love. Working with [longtime producer] Kyle Lehning and Warner Music Nashville again has been so special and nostalgic, and I’m so excited to share my new song ‘Where That Came From’ with you today. Many thanks to my wonderful team and the best fans in the world for putting me back in the saddle again! I’ve enjoyed every moment of it.”

“Don’t knock it ’til you try it,” the singer said about AI on the “Bobby Bones Show” on May 6. “I’ve been skeptical of technology my whole life but given this opportunity, I figured why not give it a shot, and we’ve been pleased with the results. It’s encouraging to me finally getting a chance to sing again just in a different way.”

Actor Ashton Kutcher also recently lauded AI’s potential use in the entertainment industry.

“Why would you go out and shoot an establishing shot of a house in a television show when you could just create the establishing shot for $100? To go out and shoot it would cost you thousands of dollars,” he remarked. “Action scenes of me jumping off of this building, you don’t have to have a stunt person go do it — you could just go do it [with AI].”

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