Walmart to Stop Selling Cosmopolitan Magazine At Check Out Aisle in All 5,000 Stores
The National Center on Sexual Exploitation announced that after months of working behind the scenes with Walmart regarding the explicit magazines that are sold at the checkout aisle, Walmart has decided to no longer sell the controversial and sexually provocative Cosmopolitan magazine in the checkout aisle where it’s prominently featured. In a statement headlined “Victory”, the organization said, “Families and individuals will no longer be automatically exposed to Cosmo’s hypersexualized and degrading article titles that regularly promote pornography, sexting, BDSM, group sex, anal sex, and more, all while marketing toward young teens with Disney star cover models.”
For many families, checkout aisles at grocery stores are uncomfortable and unsafe because of the provocative and explicit material on magazines and tabloids. In the early 90’s, the American Family Association asked 1 million households to boycott Kmart for the same reason. Walmart’s decision to stop selling Cosmo at 5,000 stores is surely a step in the right direction.
Dawn Hawkins, the NCOSE executive director released a statement that said, “This is what real change looks like in our #MeToo culture, and NCOSE is proud to work with a major corporation like Walmart to combat sexually exploitative influences in our society. Cosmo sends the same messages about female sexuality as Playboy. It places women’s value primarily on their ability to sexually satisfy a man and therefore plays into the same culture where men view and treat women as inanimate sex objects. Walmart’s removal of Cosmo from checkout lines is an incremental but significant step toward creating a culture where women and girls are valued as whole persons, rather than as sexual objects. We are grateful for Walmart’s cooperation and for Walmart leadership’s recognition that corporations must do their part to change #MeToo culture.”
Originally created as a family magazine in 1886, Cosmopolitan became a women’s magazine in the mid 1960’s when Helen Gurley Brown took over. Brown, a feminist, changed the magazines content to be more sexually overt, which has morphed into the pornographic magazine it now is.
Movieguide® applauds Walmart for this decision and The National Center on Sexual Exploitation for their hard work to protect families from sexual exploitation.