Will Bob Iger’s Return as Disney CEO Mean a Return to Family Content?

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Will Bob Iger’s Return as Disney CEO Mean a Return to Family Content?

By Movieguide® Staff

Former CEO of The Walt Disney Company Bob Iger will return to the company after Bob Chapek’s short tenure as CEO comes to a swift end.

The change comes after abysmal fourth-quarter earnings for the company.

Read More: Experts Respond After Disney Releases Fourth-Quarter Earnings: ‘[Chapek] Has to Go’

“We thank Bob Chapek for his service to Disney over his long career, including navigating the company through the unprecedented challenges of the pandemic,” Susan Arnold, Chairman of the Board for Disney, said in a statement according to CNN. “The Board has concluded that as Disney embarks on an increasingly complex period of industry transformation, Bob Iger is uniquely situated to lead the Company through this pivotal period.”

Chapek became CEO in 2020. According to investors, stock value for the Disney dropped by an astounding 36% this year alone.

Under Chapek, Disney navigated COVID-19, a lawsuit with actress Scarlett Johansonn, and most recently, a promotion of LGBTQ characters and movies following Florida’s “Parental Rights in Education” bill and backlash over his initial silence.

“Speaking to you, reading your messages, and meeting with you have helped me better understand how painful our silence was,” Chapek said at the time in regards to the response to the LGBTQ employees.

With Iger’s return, Disney shares rose by 9% according to investors.

“I am extremely optimistic for the future of this great company and thrilled to be asked by the Board to return as its CEO,” Iger said. “Disney and its incomparable brands and franchises hold a special place in the hearts of so many people around the globe — most especially in the hearts of our employees, whose dedication to this company and its mission is an inspiration.”

Iger added: “[I am] deeply honored to be asked to again lead this remarkable team, with a clear mission focused on creative excellence to inspire generations through unrivaled, bold storytelling.”

Iger should focus his efforts on returning to the uplifting and family-friendly stories that made the company a movie mogul, with iconic instillations like TOY STORY, THE LION KING, FINDING NEMO and more.

Recently, under Chapek, Disney opted to for “bold storytelling” that focussed on sex rather than story and character.

Recent examples include Pixar’s recent box office disappointment LIGHTYEAR and episodes from the newest season of BAYMAX.

Movieguide® previously reported:

After Disney Pixar’s latest theatrical release, LIGHTYEAR, featured an on-screen kiss between two lesbian characters, the media giant fully rounded the corner in their promotion of sex over story with a new series, BAYMAX.

The new animated series launched on Disney+ on Wednesday, June 29, and is based on the 2014 animated movie BIG HERO 6.

However, parents should use discernment and avoid BAYMAX, which does not follow the family-friendly and heartfelt story of the original movie.

Instead, Disney over-sexualizes the beloved healthcare robot. Several of the problematic scenes were posted on Twitter and quickly went viral.

One video shows Baymax shopping for feminine hygiene products. A character wearing a transgender flag shirt insinuates that males also have periods like females.

“I always get the one with the wings,” the character, with a distinctly male voice, tells Baymax while handing the robot a box of feminine hygiene products.

A portion of Movieguide®’s review of LIGHTYEAR reads:

LIGHTYEAR constantly places obstacles in Buzz’s way. The obstacles make an exciting story. However, Buzz isn’t really the hero of this story. His lesbian friend, Alisha, is the real hero. Eventually, it’s her life that inspires Buzz, her granddaughter and everyone else. Thus, the whole movie becomes a validation of LGBT ideology and an attack on masculinity and the biblical view of family. LIGHTYEAR also taints the TOY STORY franchise, because it says the politically correct movie became Andy’s favorite movie.

Buzz Lightyear isn’t really the hero in the movie. The movie’s real hero is Buzz’s female friend, a lesbian, who marries another woman and becomes pregnant, presumably by artificial insemination. Together, the two women raise a son, who marries a woman and has a daughter. During this whole story, there’s no mention of a grandfather. Instead, Izzy, the granddaughter, mentions at one point that she has two grandmothers.

Read More: LGBTQ Ideology Fails To Support Lackluster LIGHTYEAR

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