|News & Articles|
Sponsors Drop Ads on Playboy Show
Comcast and NBC’s new show idolizing the “Sexual Revolution,” “The Playboy Club,” continued to bomb in its second week and lost many of its key sponsors.
The show managed only 3.9 million viewers, which was down from the first week’s five million viewers. That was still only a third of what the top two shows in its timeslot earned, “Castle” and “Hawaii Five-O,” which had 11.9 and 11.1 million viewers, respectively.
This meant that NBC again came in fourth out of the five broadcast networks, which include CBS, ABC, Fox, and the CW.
The sponsors dissing the show included Kraft, Sprint, Lenovo, UPS, Subway, and Campbell’s Soup.
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– Morality in Media and the Coalition for the War on Illegal Pornography, 09/27/11.