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The Good, the True and the Beautiful
Box Office Study Shows Movies with Christian,
Biblical Worldviews and Values Earn the Most
HOLLYWOOD, CA – Moviegoers prefer movies with Christian, biblical values, reveals an annual study of box office figures among the major movies produced by Hollywood.
According to the
2011 Annual Report to the Entertainment Industry by the Christian Film & Television Commission®, an advocacy group in Hollywood, movies with very strong Christian, biblical worldviews reflecting traditional moral values released last year (such as “Chronicles of Narnia: Voyage of the Dawn Treader,” “True Grit,” “Letters to God,” “Despicable Me,” What If. . .,” “The Book of Eli,” “Toy Story 3,” Mao’s Last Dancer, “Unstoppable,” “Iron Man 2,” “Legend of the Guardians,” or “Shrek Forever After”) earned nearly four times as much money per movie as movies with very strong Anti-Christian, immoral, humanist/atheist, or pagan worldviews and values (such as “Agora,” “Clash of the Titans,” “Jackass 3D,” “The Last Airbender,” “Black Swan,” “Hereafter, “Eat Pray Love,” “Machete,” “The Kids Are All Right,” or “Hugh Hefner,” a documentary promoting the infamous publisher and his Anti-Christian social activism), averaging $78.12 million versus $20.62 million in 2010, respectively.
The same thing was true at the international box office in 2010, and on home video, announced Dr. Ted Baehr, founder and chairman of the Christian Film & Television Commission®.
For example, of the Top 10 Earning Movies Overseas in 2010, 90% had a strong or very strong Christian, redemptive, biblical, moral worldview and/or content, earning $4.108 billion out of $4.508 billion, or 91% of the total overseas amount for the Top 10!
Also, 90% of the Top 10 Home Video Sales in 2010 had either strong or very strong Christian, biblical, redemptive, and/or moral content or worldviews.
“Filmmakers need to make movies that overtly reflect the faith and values of Christians,” Dr. Baehr concluded. “Hollywood and the mass media cannot afford to ignore biblical values or Jesus Christ and His Gospel.”
He pointed out that more than three quarters of Americans (235 million people), and 2.3 billion people around the world, say they belong to the Christian faith.
Dr. Baehr presented highlights of the 2011 Report Friday night at the 19th Annual Faith & Values Awards Gala at the Universal Hilton Hotel in Los Angeles (www.movieguideawards.com).
In addition to Dr. Baehr’s presentation, the Gala gave $100,000 to the Most Inspiring Movie of 2010 and $100,000 to the Most Inspiring TV Program of 2010, known as the Epiphany Prizes.
The Epiphany prizes are given to the best movie and TV program that “greatly increases man’s love or understanding of God.”
Other Gala awards include the Grace Awards for the Most Inspiring Acting in Movies & TV, the Teddy Bear Awards to the Ten Best Family Movies, the Papa Bear Awards to the Ten Best Movies for Mature Audiences, the Faith & Freedom Awards for Promoting Positive American Values, and the $50,000 Kairos Prizes for Spiritually Uplifting Screenplays by Beginning Screenwriters.
The Epiphany and Kairos Prizes are supported by a grant from the John Templeton Foundation (www.templeton.org).
MOVIEGUIDE® (www.movieguide.org) is a publication of Good News Communications, Inc. and the Christian Film & Television Commission® ministry. It is an international non-profit organization dedicated to “redeeming the values of the entertainment industry by influencing industry executives and by informing and equipping the public about the influence of the entertainment media.”
For more information about Movieguide® or the Commission, please call 1-800-899-6684.