By Mallory Mattingly
DIRECTV just announced a new feature that will make watching all your favorite channels easier than ever.
The company debuted seven new multi-view Mix Channels, Cord Cutters News reported, allowing viewers to watch up to four live programs at the same time.
“DIRECTV has innovation in our DNA and is proud to have pioneered multi-channel viewing nearly two decades ago,” Vikash Sharma, head of product at DIRECTV, said. “Now we’re bringing the next generation of multiview to streaming with new mix channels to give consumers more flexibility and control over how they watch and discover their favorite programming—whether it’s four games, four news channels, or a mix for everyone in the house.”
The new Mix Channels are only available for consumers who purchase the Signature Package and Genre Pack.
The lineup includes:
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- Sports Mix – ESPN, ESPN2, FS1, NBC Sports Now (Signature, MySports)
- League Sports Mix – MLB Network, NBA TV, NFL Network, NHL Network (Signature, MySports)
- News Mix – CNN, Fox News Channel, Fox Weather, MSNBC (Signature, MySports, MyNews, MyEntertainment)
- Business Mix – Bloomberg Television, Cheddar News, CNBC, Fox Business, (Signature, MyNews)
- Kids Mix – Disney Channel, Disney Jr., Disney XD, Nickelodeon (Signature, MyKids)
There is also a Locals Mix for select markets that can stream ABC, CBS, FOX and NBC local stations. A separate Sunday Sports Mix is also available for those interested in all things sports.
“You can toggle among the audio feeds on each of the four channels, or switch to a single channel with the click of a button,” Variety said.
In addition to the new Mix Channels, DIRECTV has added “Hallmark and AMC Networks to the DIRECTV MyEntertainment Genre Pack and MyCinema Mini-Pack Add-On, bringing heartwarming movies, acclaimed dramas, and seasonal favorites together at no additional cost just in time for upcoming holiday viewing.”
This means that DIRECTV is streaming all of Hallmark’s Countdown to Christmas event, which “delivers nearly 80 hours of all-new original holiday programming.”
The AMC Network will also “bring its signature monthlong holiday feature, ‘Best Christmas Ever,’ running from Nov. 30 – Dec. 26, to DIRECTV MyEntertainment customers for this Thanksgiving and Yuletide season.”
These movies include ELF, NATIONAL LAMPOON’S CHRISTMAS VACATION, THE POLAR EXPRESS and FOUR CHRISTMASES.
“This is the time of year when people want to gather, unwind, and enjoy stories that make them smile,” Vince Torres, Chief Marketing Officer, DIRECTV, said. “With Hallmark’s beloved holiday movies and AMC’s mix of classics and fan favorites, we’re giving our customers a flexible and affordable way to keep the season’s spirit alive every night.”
With all the options available, it’s obvious why DIRECTV’s customers keep coming back to its streaming platform.
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