And Roku Goes to…

Published: June 17, 2026

By Michaela Gordoni

Fox. Yes, Fox Entertainment will soon buy Roku in a $22 billion deal in efforts to advance itself in the streaming world.

It will acquire Roku for $160.0 a share, Fox announced on Monday. The deal will close in the first half of next year. Fox will combine its sports, news and entertainment content and the Tubi service with Roku’s TV platform, the Roku Channel, Variety reported.

Both companies said they are “committed to continuing to operate Roku as an open, partner-friendly platform” and to the continued “ubiquitous” distribution of Fox content.

This deal will cement Fox as the third-largest company on TV by share of viewing.

“This is a defining moment for Fox, and a natural extension of the deliberate and focused strategy we have been executing for nearly a decade,” Lachlan Murdoch, executive chair and CEO of Fox, said in a statement. The acquisition of Roku will bring together “the most valuable live content portfolio in video consumption with the preeminent streaming platform through which America watches it. This combination will transform the scope of our company into high-growth verticals and yield a step change in our overall growth profile.”

He added that Roku advances streaming for Americans, and the company is proud to continue its success.

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Anthony Wood, Roku’s founder and CEO, will have an ongoing role and will join the Fox board following the deal’s close.

He said, “Over the past two decades, we’ve built Roku into the leading TV streaming platform, reaching more than 100 million households globally and reshaping how people discover and enjoy entertainment. I’m incredibly proud of what our team has built, and the combination with Fox is an extraordinary opportunity to accelerate our vision, scale faster and innovate more aggressively for viewers, partners and advertisers.”

Roku’s board of directors had unanimously voted to sell to Fox.

“I couldn’t be more excited about what we’ll accomplish together,” Wood said.

Fox currently owns Tubi, a free streaming service, and will acquire the Roku Channel, which is another free service. Tom’s Guide points out that it could be problematic for Fox to own two free streamers because it wouldn’t make sense financially. The likelihood that it would phase out one of them is high.

“Tubi has far more brand recognition among streaming services. So it’d likely be the Roku Channel that ends up on the chopping block,” the tech news company said.

However, the Roku Channel makes up 3% of all streaming viewership in the US which is slightly higher than Tubi, so we’ll have to wait and see what happens.

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