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Charity U.S.A., 2009

Charitable giving in the United States experienced its steepest decline in 2009 since the 1973-75 recession, 3.2% after inflation. It fell 2.4% in 2008.

Americans donated $303.75 billion in 2009, according to Giving USA, down from $315.08 billion in 2008. The other comparable decline was 5.5% in 1974.

Giving to international affairs were hit the hardest, dropping 6.6% last year, followed by giving for public-social benefits, which declined 4.6%. Giving to churches and religious groups saw a drop of only 0.7% to $100.95 billion. Religion accounted for slightly more than 33.23% of all charitable giving in the U.S.

In contrast to this, moviegoers in the United States and Canada spent only $10.7 billion at the theatrical box office in 2009, according to Variety, and $22.78 billion in home video sales and rentals, according to Adams Media Research.

Where the Money Came From in 2009

Source

Amount

Individuals

75%, $227.41 billion

Foundations

13%, $ 38.44 billion

Bequests

8%, $ 23.80 billion

Corporations

4%, $ 14.10 billion

 

Where the Money Went in 2009

 

Destination

Amount

Religion

33%, $100.95 billion

Education

13%, $ 40.01 billion

Gifts to grantmaking foundations

10%, $ 31.00 billion

Unallocated

9%, $ 28.59 billion

Human services

9%, $ 27.08 billion

Health

7%, $ 22.46 billion

Public-society benefit

8%, $ 22.77 billion

Arts, culture and humanities

4%, $ 12.34 billion

International affairs

3%, $ 8.89 billion

Environment, wildlife

2%, $ 6.15 billion

Foundation grants to individuals

1%, $ 3.51 billion

– Sources: Giving USA 2010 and Chronicle of Philanthropy, 06/17/10.