GLORIOUS ENTERTAINMENT: Box Office Study Shows Moviegoers Prefer Movies with Christian, Biblical Worldviews and Values

HOLLYWOOD, CA – Moviegoers prefer movies with Christian and biblical values, reveals an annual study of box office figures among the major movies produced by Hollywood.


According to Movieguide®’s 2010 Annual Report to the Entertainment Industry, of the movies released by the six major studios and the major independent studios in 2009, movies with very strong Christian worldviews (such as “The Blind Side” and “Disney’s A Christmas Carol”) averaged $75.7 million per movie at the North American box office in 2009, but movies with very strong Non-Christian worldviews (such as “Brüno”) averaged only $26.9.


“Movies with very strong Christian worldviews average the most money by far,” said Dr. Baehr, Founder and Publisher of Movieguide®, “followed closely by movies with very strong moral worldviews coming from a traditional biblical perspective.”


“Filmmakers need to make movies that overtly reflect the faith and values of America’s 234 million Christians,” Dr. Baehr concluded. “Hollywood can no longer afford to ignore Jesus Christ and His Gospel.”


The study found movies with very strong moral worldviews reflecting traditional biblical values in the Hebrew Scriptures or the New Testament documents averaged $66.5 million per movie. Movies with a very strong Christian worldview did even better in 2009 against movies with very strong secular humanist or atheist worldviews, such as “Land of the Lost” and “Antichrist,” $75.75 million per movie versus $10.83 million per movie.


Also, 80% of the Top 10 Movies Overseas had strong Christian or moral worldviews or content containing references to God, Christianity, the Bible, or church and/or reflecting high biblical moral standards, including movies like “Up” and “Terminator Salvation,” among others.


Dr. Baehr will present highlights of the 2010 Report TONIGHT at the 18th Annual Faith & Values Awards Gala at the Beverly Wilshire Hotel in Beverly Hills, Calif. (movieguideawards.com)


In addition to Dr. Baehr’s presentation, the Gala will give $100,000 to the Most Inspiring Movie of 2009 and $100,000 to the Most Inspiring TV Program of 2009, known as the Epiphany Prizes.


Other awards include the Grace Awards for the Most Inspiring Acting in Movies & TV, the Teddy Bear Awards to the Ten Best Family Movies, The Papa Bear Awards to the Ten Best Movies for Mature Audiences, the Faith & Freedom Awards for Promoting Positive American Values, and the $50,000 Kairos Prizes for Spiritually Uplifting Screenplays by Beginning Screenwriters.


The Epiphany Prizes and the Kairos Prizes are supported by grants from the John Templeton Foundation (www.templeton.org).


MOVIEGUIDE® (www.movieguide.org) is a publication of Good News Communications, Inc. and the Christian Film & Television Commission® ministry. It is an international non-profit organization dedicated to “redeeming the values of the entertainment industry by influencing industry executives and by informing and equipping the public about the influence of the entertainment media.”



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