
LIV Golf and FOX Sports Partner for Multiyear Deal
By Movieguide® Contributor
The LIV Golf tournament is leaving The CW for a multiyear FOX Sports deal.
“Throughout the season, all three days of LIV Golf tournament competition will air live across the FOX family of networks, with more than half of the League’s schedule airing on FOX or FS1,” LIV Golf explained. “Select rounds will air on FS2, FOX Business Network and the FOX Sports App, with nearly all of the LIV Golf season’s 210 hours of competition carried live across FOX Sports platforms. All LIV Golf coverage will also be streamed on the FOX Sports App and to LIV Golf+ app subscribers.”
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The Hollywood Reporter explained that LIV was created to compete with the PGA Tour. Struggling to find a US audience because PGA TV hosts were “reluctant” to sign on, LIV partnered with The CW, bringing it to broadcast TV. The PGA and LIV have since decided to merge, THR said in 2023.
LIV Golf CEO Scott O’Neil shared his enthusiasm for the FOX Sports partnership.
“We are thrilled to partner with FOX Sports, one of the preeminent broadcast networks in the world,” he said. “LIV Golf is getting bigger and bolder, and this relationship signals the next phase of growth as our League joins the company of the nation’s premier sports leagues and conferences. I want to thank the FOX Sports team who share our vision for the future of golf, a new model that is redefining how the sport is experienced. LIV Golf is drawing a younger, more active and tech-savvy fan base, and as our players and teams prepare for LIV Golf’s biggest season yet, this agreement will take our broadcast to new heights.”
Executive Vice President of FOX Sports Jordan Bazant added, “FOX Sports is excited to broadcast the LIV Golf League, showcasing athletes at the top of their game competing at an elite level for viewers across the nation. The addition of LIV Golf is a natural fit for FOX Sports’ prominent slate of big events, world-class names and premium sports coverage.”
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