Mike Rowe Joins Fox Business Primetime With New Show
By Movieguide® Staff
The Fox Business Network announced that, in addition to its political and finance segments, it will incorporate documentary-style programming with hosts like former DIRTY JOBS’ Mike Rowe.
Other hosts to join the new segments include country music star John Rich, Stuart Varney and Cheryl Casone.
“We are thrilled to introduce a new engaging and inspirational primetime lineup focused on success stories across key American industries to our loyal viewers,” Lauren Petterson, president of Fox Business, said in a statement.
The new schedule, known as “FBN Prime,” will debut on September 20, meaning that the cable outlet will feature more original programming in primetime, rather than relying on repeats of other shows as it has in the past.
One of Fox Business Network’s main rivals, NBCUniversal’s CNBC, has long filled its primetime grid with similar stuff, whether it be the entrepreneur-competition program “Shark Tank” or the small-business boosting program “The Profit,” which was recently renewed for an eighth cycle of episodes. But the maneuver also shows executives at Fox News Media, the unit that oversees Fox Business, looking to tap synergies. Some of the new Fox Business primetime shows have proven themselves on Fox Nation, the company’s subscription-based streaming outlet.
The new schedule begins on Mondays with HOW AMERICA WORKS at 8 p.m. and is narrated by Rowe. The hour-long show highlights workers whose jobs require around-the-clock attention and keep the world running.
Rowe has become a fan-favorite due to his common-sense approach to everyday obstacles like minimum wage, student debt, and most recently, the coronavirus pandemic.
Movieguide® previously reported on how Rowe applied his famous saying, “safety third,” to regulations and mandates regarding COVID-19:
When lockdowns first began back in May, Rowe expressed a similar idea to conservative talk show host Glenn Beck.
“We’re all hard-wired to adapt and adjust our behavior to the circumstances around us. There are times when putting safety above all things makes absolute sense, but there has never been a time where arbitraging everything else out of the equation — and venerating safety to the point that nothing else is even allowed to be discussed — there’s never been a point in our history, at least as I understand it, where that’s made a lick of sense,” Rowe said.
“I think most of the country is going to come through this with the realization that we’re being treated like children and we’re being fed platitudes, bromides, and bowls of warm milk by people who want us to look at them as parents,” Rowe added.