By Mallory Mattingly
The National Basketball Association broke boundaries at the NBA All-Star 2026 as they invited over 200 content creators to be featured at the games.
“The NBA has a long history of collaborating with talented creators who share our commitment to bringing the excitement of our games and events to fans around the world,” NBA Senior Vice President of Social and Digital Content Bob Carney said in a press release. “We’re thrilled to join forces with more creators than ever at NBA All-Star, providing opportunities for them to be active participants across virtually every event and deliver engaging content that showcases this marquee NBA event to different audiences.”
Collectively, the creators have over “one billion followers worldwide.” For their time at the All-Star experience, the creators were “embedded across live broadcasts, in-arena programming, on-court competitions and fan experiences,” which provided “new ways to experience NBA All-Star across multiple platforms and perspectives.”
The Creator Court hosted several different activities, as well as meet-and-greet fan opportunities. The competition featured creators like YPK Raye, Cam Wilder, Argentinian comedian Lucho Mellera, Carson Roney, Kris London, Jay Cinco, Chris Staples, Stephania Ergemlidze, ZackTTG, Pika, Drftyjay, Bree Green, Overtime Mikey, Whit3Iverson, Ty Jackson and Dude Perfect’s Sparky.
Related: NBA All-Star Damian Lillard Aspires to be ‘A More Humble Servant of God’
The 2026 PlayStation Creator Cup followed FIBA’s official 3-on-3 rules and consisted of four teams. The winner was Team Staples with Bree Green, Christon Staples, Sparky and Ty Jackson.
The NBA All-Star 2026 also featured a “State Farm Celebrity 3-Point Contest, featuring Oklahoma City Thunder guard Jared McCain, streamer/entertainer PlaqueBoyMax, Jake from State Farm, ESPN NBA analyst Richard Jefferson, and professional BMX athlete Nigel Sylvester.”
Jared McCain won the celebrity 3-point contest as he scored 12 points in the finals against streamer PlaqueBoyMax, who had 10 points.
As far as the NBA All-Star game, Anthony Edwards took home the Most Valuable Player award for the Stripes over the weekend.
“It means a lot,” Edwards said after he hoisted up the Kobe Bryant Trophy. “I love Minnesota, and I know Minnesota loves me. I said I wasn’t going to put on a show for them, but I gave them a show.”
Edwards secured “8 points on 3-of-5 shooting. But added to his body of work across the Stars’ three games overall, the numbers spoke loudly: A total of 32 points in 26 minutes, hitting 13 of his 22 shots overall (6-15 3PM),” the NBA reported.
It looks like the NBA All-Star 2026 was weekend full of fun and excitement for fans and celebs alike!
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