This Giving Tuesday, Nobody Does It Better Than MOVIEGUIDE®
By Ted Baehr and Tom Snyder
Editor’s note: December 1, 2020, is Giving Tuesday. At Movieguide®, we use your generous donations to influence Hollywood for the Kingdom of God. Our ministry efforts go far beyond what you might expect, and we don’t just focus on “Christian movies.” Instead, we take a wholistic approach to redeem the entertainment industry for God’s glory! This Giving Tuesday, we invite you to partner with us to make a difference in Hollywood. Time is running out in 2020 to help Movieguide®. This holiday season, donations are being matched, so every gift you make is worth double!
People keep asking us, “Why is there a flood of Christian movies?”
After THE PASSION OF THE CHRIST came out in 2004, there were many people around the world who claimed they marketed THE PASSION. The fact of the matter is that the marketing team, headed up to a large degree by MOVIEGUIDE® friend Paul Lauer, employed, commissioned and recruited hundreds of people to market the movie, and they used that same approach that had originated with Dr. Ted Baehr when marketing of THE LION, THE WITCH AND THE WARDROBE, which aired on CBS in 1979 and 1980.
Success often brings people out of the woodwork who claim credit just as a successful movie will have people saying they had the idea first.
The fact of the matter is, despite some claims that some tiny Christian faith-based movies changed Hollywood, movies with strong Christian values have consistently done better at the box office since the 1930s, if not since the 1890s. By benchmarking the success of Christian, morally uplifting and conservative movies, MOVIEGUIDE®’s Annual Report to the Entertainment Industry has been able to show Hollywood the actual numbers of who goes to see what.
Producing the 80-page Report to the Entertainment Industry takes hours and hours of seeing movies, writing comprehensive reviews of them and editing such reviews to make sure they’re as accurate and comprehensive as possible. Assembling all the statistics in that report and preparing it for publication takes a whole month!
As a result of MOVIEGUIDE® beating the drums year in and year out, the number of movies with strong (and even overt) Christian, redemptive content has seen a tremendous increase.
In the last 20 years, the number of such movies has increased from 30 in 2000 to 76 in 2019, an increase of more than 153% percent. Also, in the last 20 years, such movies were making only $1.05 billion at the North American box office, but now they’re making more than $5.51 billion annually! In fact, nearly two-thirds of the major movies being released by the entertainment industry contain at least some positive Christian, redemptive content somewhere in them.
Many people may claim credit for this marvelous turn of events, but only MOVIEGUIDE® has been doing the necessary hard work to make this a reality, day in and day out, year after year.
By commending the good in Hollywood at our Annual Faith & Values Awards Gala, we are steadily redeeming the values of the mass media of entertainment.