YouTube’s “masthead” ads appear at the top of the YouTube homepage — which is “the most prominent Google advertising placement available to advertisers,” according to the internet company.
As of Monday, YouTube has banned the following advertising categories from its masthead: gambling; elections and political content; alcohol; and prescription drugs; The policy change was first reported by Axios.
This policy began shortly after the 2020 elections after the Trump Administration purchased 24-hour advertisement on the video sharing site for approximately $2 million.
Variety reports, “The day after the election, YouTube said that it would stop selling full-day masthead takeovers. Instead, that ad inventory is now sold on a per-impression basis.”
While the ban on ads for gambling, alcohol and drugs may be welcomed news for parents, the ban on political advertisements could be a way for the video sharing giant to further crack down on conservative content.
As Movieguide® previously reported on multiple occasions, YouTube appears to be censoring conservative channels.