By Michaela Gordoni
ESPN and Fox will bundle their streaming services to offer a discount for Fox One and ESPN subscribers.
Fox One is a one-stop hub for sports, news and entertainment. The service offers content from broadcast and cable channels. ESPN offers a flexible direct-to-consumer model. Both services launch on Aug. 21.
“Working with Fox One on this bundle offer allows us to bring ESPN’s world-class sports content to even more fans in a seamless and innovative way,” Sean Breen said in a recent statement. “This collaboration reflects our shared commitment to delivering premium experiences across platforms and meeting consumers where they are – anytime, anywhere.”
The bundle launches Oct. 2 and costs $39.99 per month. The individual price for Fox One starts at $19.99 a month and ESPN is $29.99.
The bundle “is evidence of our desire to deliver the best possible value and viewing experience to our shared customers,” said Tony Billetter, SVP, Strategy and Business Development, Fox Direct to Consumer. He added Fox continues to look for “opportunities to streamline the user experience, especially for the ultimate sports fan.”
Deadline reported this is the first bundle package on the market to involve a major sports right holder. Disney and Warner Bros. Discovery offered one of the most popular bundles last year with HBO Max, Disney+ and Hulu.
ESPN isn’t choosy when it comes to how its subscribers are paying for its content.
“We are ultimately going to judge ourselves based on the totality of people subscribing to ESPN,” ESPN Chairman Jimmy Pitaro said in May. “We are not going to look at one specific platform.”
Related: What We Know About Fox’s ‘New and Exciting’ Streaming Platform FOX One
Fox One is repurposing some of Venu Sports’s multi-million-dollar infrastructure, as the service failed to launch after an antitrust lawsuit with Fubo. Fox One also offers add-on subscriptions to Fox Nation and B1G+.
ESPN’s direct-to-consumer offering is also available for pay-tv subscribers whose packages contain ESPN. It includes all ESPN linear networks, ESPN on ABC, ESPN+, SECN+ and ACCNX. The ESPN App will have game stats, betting info, commerce, multiview options, a “SportsCenter For You” spot, fantasy sports and more, The Walt Disney Company reports.
Warner Bros. Discovery is currently developing its own live sports streaming service. It’s “a stand-alone product that we will be able to take direct to the consumer,” CFO Gunnar Wiedenfels said last week.
The ESPN-Fox One bundle may be an affordable and flexible option for those who like a good mix of live sports, news and entertainment.
Read Next: Everything You Need to Know About ESPN’s New Streaming App
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