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Bob Iger Takes the Reins as Disney CEO With A Renewed Focus on Creativity

Photo by Pan Xiaozhen via Unsplash

Bob Iger Takes the Reins as Disney CEO With A Renewed Focus on Creativity

By Movieguide® Staff

As The Walt Disney Co. looks to course correct with Bob Iger at the helm—after Bob Chapek’s exit—they would do well to listen to their largest audience, families.

Iger is no stranger to the Disney CEO position, as he held the title previously from 2005 to 2020 before Chapek took the reins.

Read More: Will Bob Iger’s Return as Disney CEO Mean a Return to Family Content?

The longtime Disney executive met with the company for the first time as their new CEO and discussed the hiring freeze, which he said would remain in place for the time being.

According to CNN Business, Iger believes creativity will result in profitability.

Iger made his goal clear for the company in a recent town hall meeting: spend less resources “chasing subs with aggressive marketing and aggressive spend on content,” and start “chasing profitability.”

“A number of you who worked with me know I’m obsessed with [creativity],” Iger explained. “But I’m obsessed with that for a reason. It is what drives the company.”

Whether a direct result of Chapek’s leadership or just unfortunate timing, Disney’s push into progressive themes in their movies and Disney+ series became a clear indicator of the company’s disregard for their audience.

While Disney’s legacy is built on family-friendly staples like FINDING NEMO and TOY STORY, Disney’s recent outings at the box office have ostracized families across the country and, as a result, fallen short of monetary expectations.

For example, STRANGE WORLD is on course to lose around $100M after an unsuccessful opening over Thanksgiving weekend.

A portion of Movieguide®’s review reads:

STRANGE WORLD has beautiful animation and a world that’s clearly inspired by Jules Verne’s JOURNEY TO THE CENTER OF THE EARTH. However, these similarities do a disservice to the movie, since the only thing truly surprising about the movie is it’s boring script and contrived characters that serve a political social agenda rather than a heartfelt story.

The world around Searcher, Jaeger and Ethan is the most compelling character, but even that is marred by the image of a giant tortoise with an island/world on its shell. Thus, the movie has a false Non-Christian worldview similar to the Iroquois Indian creation myth or an incarnation of the Hindu god Vishnu. The nod to false religion reflects the movie’s lack of direction, which is also present in the dull script and shallow character arcs. Finally, STRANGE WORLD has more to say about the made-up dangers of fossil fuels and the LGBT agenda than it does about the Clades, Avalonia or themes with any substance.

While the visuals will intrigue younger minds for a time, STRANGE WORLD has little ground to stand on and topples due to a wobbly worldview, lack of good characters, and the weight of its progressive agenda. Movieguide® advises extreme caution for younger audiences due to its strange worldview and ideological misfires, false religious elements, and some action sequences and monsters that could scare younger children.

STRANGE WORLD followed Pixar’s 2022 misfire, LIGHTYEAR.

Movieguide® previously reported:

Disney Pixar’s LIGHTYEAR became the first mission into uncharted space for the studio, with an on-screen kiss between two lesbian characters.

As of June 16, 2022, LIGHTYEAR holds a 79% on Rotten Tomatoes, the lowest of any TOY STORY movie.

But if a bland story wasn’t enough to discourage avid TOY STORY fans, the movie’s ideological and worldview issues should.

According to Movieguide®’s review, “Buzz isn’t really the hero of this story. His lesbian friend, Alisha, is the real hero. Eventually, it’s her life that inspires Buzz, her granddaughter and everyone else.”

“Thus, the whole movie becomes a validation of LGBT ideology and an attack on masculinity and the biblical view of family. LIGHTYEAR also taints the TOY STORY franchise, because it says the politically correct movie became Andy’s favorite movie.”

Iger’s focus on creativity would mean digging a deeper grave for Disney if it cnotinues to explore pagan worldviews and agenda-driven characters.

Disney needs more than a change in CEO, but a return to the moral, uplifting, and family-friendly themes that established Disney projects as a powerhouse in family entertainment in years past.

Read More: Parents Should Practice Media Wisdom as Disney+ Continues to Skyrocket