CNBC Adds Sports Coverage with New Segment
By Movieguide® Contributor
CNBC has announced that it is going to add more coverage of the sports world.
Through their new “CNBC Sport” portion, “Michael Ozanian, a Forbes journalist known for rankings of the most valuable sports leagues and teams, as a senior sports reporter who will examine valuations of sports franchises and how they are affected by news and developments,” Variety reported.
“The spotlight on sports has never been brighter with more money at play than ever before,” CNBC president KC Sullivan said in a press release. “CNBC Sport will offer the highly engaged sports business audience and those looking to invest in this rapidly growing sector, a trusted destination where they will get analysis, updates and insider insights to help them get in on the action.”
“Mike’s work has been the gold standard for years,” Sullivan said of Ozanian’s work. “Now as sports franchises have grown to attract new kinds of owners and partners, his unique coverage of the industry will give our audience the same kind of insights and reporting CNBC has brought to stocks, bonds and other financial markets for more than three decades.”
“In addition to showcasing his data-driven rankings, Ozanian will provide breaking news, insights, and analysis of the inner workings of the business across all CNBC platforms. He will follow the money reporting updates when sports franchises change hands, enlist new sponsors and when leagues strike media deals, among other topics,” the press release stated.
Several other CNBC reporters will join Ozanian, focusing on sports and the relationship between business and sports.
A full list of the other reporters includes:
- Alex Sherman will expand his role to further cover the intersection of sports and media.
- Contessa Brewer will continue to cover sports betting, including casinos and online betting companies.
- Scott Wapner will conduct interviews with league commissioners, team owners and sports investors.
- Jessica Golden will produce and sports content for the vertical, and will help usher in more coverage of sports retail companies, like Adidas and Under Armour.
- Other reporters will continue to helm coverage around sports niches, including as Dominic Chu on golf, Sara Eisen on Formula 1 and Brian Sullivan on motor sports.
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