Disney Leads YouTube in November TV Viewing
By Movieguide® Contributor
Disney is back on top after the company beat YouTube viewership in November’s Nielsen’s Media Distributor Gauge.
Disney finished “with a total share of 11.1% of TV viewing, with its streaming footprint accounting for 43% of its total,” The Wrap reported.
“But YouTube gained ground during the month, setting a new platform-best of 10.8% of TV viewing, trailing Disney by just 0.3 share points,” the outlet added.
READ MORE: NOVEMBER SEES STREAMING HIGH, THANKS TO THESE THREE THINGS
“Netflix added 0.2 share points from last month to secure 7.7% of TV viewing. As mentioned in Nielsen’s November report of The Gauge™, Netflix’s share of TV peaked at 8.5% during the third week of the interval, coinciding with the live-streamed Jake Paul vs. Mike Tyson fight on November 15,” Nielsen reported. “During prime time on fight night, Netflix accounted for 34% of all 18-49 year-old male TV viewing, That is about half of what the Super Bowl achieves from this demographic, and twice what a regular season NFL game draws.”
Disney is upping its streaming content by adding ESPN+ and iconic Christmas-themed movies to its streaming platform this holiday season.
READ MORE: ESPN+ JOINS DISNEY+ STREAMING BUNDLE
On Christmas Day, Disney will offer:
- Five live NBA games and an animated DUNK THE HALLS alt-cast, available to all Disney+ subscribers, marking the first time NBA games have been available to stream on service
- New premieres and episodes like the DOCTOR WHO Christmas Special “Joy to the World,” STAR WARS: SKELETON CREW episode 5, and episode 4 of the new season of Marvel Animation’s WHAT IF…?
- The annual Disney Parks Magical Christmas Day Parade
- Beloved holiday classics featured in the Happy Holidays Collection include HOME ALONE and THE SANTA CLAUSE. Bundle subscribers can enjoy favorites like ELF, THE POLAR EXPRESS, and NATIONAL LAMPOON’S CHRISTMAS VACATION.
Will this content keep Disney ahead of its competitors like YouTube, Netflix, Fox, Warner Bros. and more?
