November Sees Streaming High, Thanks to These Three Things
By Movieguide® Contributor
Cable and broadcast faced some competition last month from streaming channels, thanks to the presidential election, the world series and the Mike-Tyson-Jake Paul fight, per Neilsen ratings.
“The ratings service’s Gauge snapshot for November also shows streaming hitting another all-time high in share of TV usage — the fourth such milestone in the past seven months — for the November period, which ran from Oct. 28-Nov-24,” The Hollywood Reporter said, “and therefore doesn’t include Thanksgiving, one of the biggest broadcast viewing days of the year.”
The numbers are the highest since February. Streaming viewership in general jumped to its highest record of 41.6% share of time spent streaming, beating the record of 40.3% set last July.
“TV viewing as a whole rose by about 5 percent compared to October, driven by events across all platforms,” THR said. “Streaming services accounted for 41.6 percent of TV use for the month, up from 40.5 percent, with programming like Netflix’s Jake Paul-Mike Tyson boxing match and THE LINCOLN LAWYER, the most streamed show of the month with 3.9 billion minutes of viewing.”
Three services in particular — YouTube, Prime and Roku — had some high streaming numbers. YouTube ranked 10.8% of all TV use, Prime ranked 3.7% and Roku 1.9%.
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“With election night on Nov. 5, cable news unsurprisingly had a strong showing in the week of Nov. 4-10 with 48 billion minutes of viewing across all news channels (vs. 36 billion the week before),” THR said. “Viewing tailed off after the election, however, and cable news only improved by 1 percent month to month.”
“The final three World Series games totaled over 10 billion viewing minutes combined, and the Dodgers’ victory over the Yankees in the Game 5 conclusion drew 18.2 million viewers to make it the sixth most watched broadcast telecast this interval,” Neilsen reported. “This more concentrated week of broadcast sporting events lifted the category to a peak share of 24.9% of TV in the first week of the month, and helped increase broadcast sports viewing by 34% over October.”
Broadcast networks had only 23.7% of TV use, which dropped slightly from October at 24%. Cable had 25% of TV viewing.
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