Tangled Up in Blue:
Fox Apologizes for Violent ‘X-MEN’ Ad
20th Century Fox issued a formal apology for an ad for its X-MEN: APOCALYPSE movie. The ad features the movie’s blue mutant villain, Apocalypse, viciously strangling Jennifer Lawrence’s blue Mystique character.
The studio said it began taking down giant billboards of the image after it was criticized by some because it depicts “casual violence against women.”
Actress Rose Mcgowan lambasted the studio for the image, saying, “There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film. There is no context in the ad, just a woman getting strangled. The fact no one flagged this is offensive and, frankly, stupid.
“The geniuses behind this, and I use that term lightly, need to take a long hard look at the mirror and see how they are contributing to society,” she added. “Imagine if it were a black man being strangled by a white man, or a gay male being strangled by a hetero? The outcry would be enormous. So, let’s right this wrong. 20th Century Fox, since you can’t manage to put any women directors on your slate for the next two years, how about you at least replace your ad?”
In a statement, Fox said, “In our enthusiasm to show the villainy of the character Apocalypse, we didn’t immediately recognize the upsetting connotation of this image in print form. . . . We apologize for our actions and would never condone violence against women.”