By Michaela Gordoni
DreamWorks latest family movie, THE BAD GUYS 2, isn’t messing around when it comes to AI using it to train.
“All rights in this work are reserved for purposes of laws in all jurisdictions pertaining to data ining or AI training, including but not limited to Article 4(3) of Directive (EU) 2019/790. This work may not be used to train AI,” the movie’s disclaimer stated.
Many works have already been used to train AI without permission from their makers. Its use in producing scripts and other content is what drove the 2023 SAG-AFTRA strike, The Western Journal reported.
“This is a positive move in the right direction for animators and other creatives who work in the industry and face losing out on work opportunities due to AI,” said Game Radar’s Megan Garside. “Other than using the tech to manipulate and duplicate already existing visual content, movies and TV shows have also been known to use AI to write scripts, translate subtitles.”
DreamWorks’ live-action HOW TO TRAIN YOUR DRAGON also had an AI disclaimer.
“I could be cynical and say this is just a big corporation protecting its IP from those who would choose to profit from it, but the idealist in me yells over the cynic and says this is a big win for human-made art,” Kotaku writer Kenneth Shepard wrote.
Related: Animation Guild Calls for AI Protections in Contract Negotiations
“If companies like DreamWorks are taking legal measures to ensure that their animated works are protected, hopefully that means those artists will be able to keep doing what they’re doing without fear of losing their jobs to programs that will make worse art for less money.”
While DreamWorks may care about its content being used for AI, Netflix stated last year that audiences focus on the end product and “don’t…care” about how movies get made, IGN reported.
Disney and Universal sued Midjourney last month for copyright infringement, saying that the image generator is a “bottomless pit of plagiarism.” Midjourney creates images with Marvel characters, Star Wars, Despicable Me and many others.
A recent BFI report stated that over 130,000 movie and TV scripts have been used to train AI.
“As generative models learn the structure and language of screen storytelling – from text, images and video – they can then replicate those structures and create new outputs at a fraction of the cost and expense of the original works,” the report said. “These learned capabilities can be used to assist human creatives, but AI tools may also be used to compete against the original creators whose work they were trained on.”
While big companies like Netflix aren’t worried about AI, some studios like DreamWorks are fighting back, saying storytelling shouldn’t be done by chatbots — and certainly not without permission.
Read Next: AI is Splitting Hollywood — Here’s Why
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