By Kayla DeKraker
The Wonder Project embraces the power of online creators to boost viewership and gain deeper fan-base.
In a strategic shift from traditional marketing tactics, the faith-based production house started the “Creator Circle” made up of Christian influencers who promote the Wonder Project’s work through their platforms. The company will introduce a new slate of influencers each year.
The initial eight include Allie Schnacky (@allieschnacky), Chaz Smith (@chazsmith), Chelsea Hurst (@chelseakayhurst), Eric Jeng (@ericj3ng), Joe Navarro (@joechristianguy), Keropi Sanchez (@keropisanchez), Rohn Starling (@rohnstarling) and Taylor Ransom (@realtaylorransom).
This most recent group helped promote HOUSE OF DAVID and IT’S NOT LIKE THAT.
“Our audience craves community — both online and in living rooms,” said Kelly Merryman Hoogstraten, CEO of Wonder Project. “These creators have already built that community through authentic storytelling that resonates deeply.”
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She added, “With IT’S NOT LIKE THAT, we’re building on what worked for HOUSE OF DAVID Season 2: partnering with creators who genuinely understand this audience, not just reach them. We give our Creator Circle early access and real resources, and they help us reach communities who want stories worth gathering around. That’s how movements grow.”
Hurst, an Instagram creator and YouTuber, is grateful to be part of the initiative.
“I’m so pumped to work on creative projects alongside creators that have vision, drive, and purpose together,” she said. “For years, I’ve wanted to link with similar minds and create together, and now Wonder Project has given me a seat at the table to have real conversations to discuss the viewing experience and share my perspective on what I believe our shared audience needs to translate that into programming that helps my community understand the broader vision behind elevating values-driven storytelling.”
Schnacky said, “I believe we’re witnessing God’s hand moving in the entertainment industry, raising up voices & stories of truth, light, and freedom. It’s what drives my work, Wonder Project, and The Creator Circle, and I know we’re stronger together.”
“Being part of Wonder’s Creator Circle means stepping into a space where imagination meets possibility. I’m excited to see what we can do together!” Navarro added.
It’s wonderful to see influencers use their platform to promote entertainment the whole family can enjoy.
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