Conservative Movies Were Even More Popular in 2010, New Movieguide® Study Finds



Conservative Movies Make Three to Five Times More

Money Than Movies with Liberal/Statist Values

In the wake of the Tea Party’s success in 2010, a new annual study shows that conservative movies with strong Pro-American, traditional, patriotic, capitalistic, anti-communist content or values and


biblical morality are even more popular.

The impact was felt overseas as well.

Every year, Movieguide®, the family guide to movies and entertainment, conducts a comprehensive study of the content of the major movies released by Hollywood and major independent film studios to see what kind of content moviegoers in the United States and overseas prefer.

Movieguide®’s annual study of the political content in movies shows that, in 2010, conservative movies with traditional values and Pro-American, capitalist, anti-socialist, and anti-communist values are even more popular than they were in 2009.

Conversely, movies with liberal and leftist content were much less popular, at least in the United States and Canada.

In fact, movies with strong conservative values and content make three to five times more money overall than movies with liberal, leftist or statist values and content.

For example, movies with conservative values averaged $84.76 million per movie in 2010 in the United States and Canada, an increase from 2009’s average of $83.11 million. Conversely, movies with liberal, leftist content and values such as socialism, communism, radical feminism, Anti-Americanism, anti-capitalism, political correctness, and secular humanism or atheism declined from $25.85 million per movie in 2009 to only $17.94 million per movie in 2010.

The more conservative movies in 2010, which numbered 64 overall, included such movies as TOY STORY 3, SALT, LEGEND OF THE GUARDIANS, THE PRINCE OF PERSIA, SECRETARIAT, DESPICABLE ME, I WANT YOUR MONEY, COOL IT, THE KING’S SPEECH, and TRUE GRIT. The more liberal/leftist 2010 movies, which totaled 100 overall, included MACHETE, THE LAST AIRBENDER, CASINO JACK, THE OTHER GUYS, INSIDE JOB, THE KIDS ARE ALL RIGHT, AGORA, EAT PRAY LOVE, THE RUNAWAYS, HUGH HEFNER, and WALL STREET: MONEY NEVER SLEEPS, among others

“This is not only true in the United States and Canada; it’s also true overseas,” said Dr. Ted Baehr, founder of Movieguide®, who presented highlights from his Annual Financial Report to the Entertainment Industry at the 19th Annual Faith & Values Awards Gala Friday night at the Universal Hilton Hotel in Los Angeles.

For example, of the 30 Movies Making $100 Million or More Overseas in 2010, 77% had strong conservative content reflecting traditional moral values, but only 20% had strong liberal, leftist, politically correct, or humanist/atheist content.

“The success of real values in 2010 was no mistake,” Dr. Baehr asserted. “Moviegoers all over the world prefer movies that reflect more values.

Dr. Baehr noted that the “vast majority” of the world’s population is religious, with about 2.3 billion people saying they are Christian, about 1.6 billion saying they are Muslim, 875 million saying they are Hindu, and 385 million saying they are Buddhist.

He also pointed out that the combined conservative versus liberal/leftist categories are particularly important because they factor out any anomalies in the database. They also show that, overall, conservative movies with strong traditional moral and political values earn three to five times more money than liberal/leftist movies with strong non-traditional, secular humanist or statist values.

Below is the breakdown of the particular conservative and non-conservative categories analyzed by Movieguide®, with the Average Box Office per movie in the U.S. and Canada.

Conservative Movies versus Leftist Movies, 2009-2010 in U.S. and Canada

Box Office Sources: The Numbers, IMDB and BoxOfficeMojo.

** Political Content for 2010

 

Content

Avg. B.O. 2010

Strong Anti-Communist Content

$138,874,274

Strong Pro-Capitalist Content

$86,165,368

Very Strong Biblical Morality*

$77,981,393

Strong Patriotic/Pro-American Movies

$66,169,777

Strong Anti-Capitalist Content

$13,764,104

Strong Anti-Patriotic/Anti-American Movies

$7,950,815

Strong Pro-Communist Content

$36,662,189

Strong Politically Correct Content

$22,655,583

Any Pro-Socialist Content

$30,479,077

Very Strong Pro-Atheism

$6,608,902

Very Strong Pro-Homosexual Content

$15,092,680

Very Strong Feminism

$19,594,537

All Conservative/Moral Categories

$84,756,932

All Liberal/Leftist Categories

$17,938,200

 

Content

Avg. B.O. 2010

All Conservative/Moral Categories

$84,756,932

All Liberal/Leftist Categories

$17,938,200

 

** Political Content for 2009

 

Content

Avg. B.O. 2009

Strong Pro-Capitalist Content

$126,542,204

Strong Patriotic/Pro-American Movies

$103,648,047

Strong Anti-Communist Content

$79,437,276

Very Strong Biblical Morality*

$66,303,542

Strong Anti-Capitalist Content

$79,918,204

Strong Anti-Patriotic/Anti-American Movies

$40,635,856

Strong Pro-Communist Content

$42,372,140

Strong Politically Correct Content

$29,172,376

Any Pro-Socialist Content

$14,305,988

Very Strong Pro-Atheism

$10,131,184

Very Strong Pro-Homosexual Content

$7,611,461

Very Strong Feminism

$0

All Conservative/Moral Categories

$83,111,724

All Liberal/Leftist Categories

$25,851,950

 

Content

Avg. B.O. 2009

All Conservative/Moral Categories

$83.11 million

All Liberal/Leftist Categories

$25.85 million

* Movieguide® believes that the basic moral principles in both the New Testament and the Hebrew Scriptures are the same, though individual Bible-believing, monotheistic Jews and Christians, or individual churches, synagogues, and denominations, may differ greatly (often depending on external non-biblical influences) on the issue of what moral values the Bible teaches, not only in the past, but also in the present time and in the future. The term Biblical Morality (or Traditional Biblical Values) refers to MOVIEGUIDE®’s traditional, grammatical, literary, and historical understanding of what the Bible teaches, morally speaking.

For more details concerning Movieguide®’s 2010 political study and its political studies for 2002-2008, please contact Movieguide® at info@movieguide.org or call 1-888-248-6689.

For highlights of Movieguide®’s 2011 Annual Report to the Entertainment Industry, including results of its comprehensive study of what Hollywood movies earned in 2010, please see the Annual Edition of Movieguide®, or contact Movieguide® by email or phone.

Copies of the full 2010 Annual Report may be purchased from Movieguide®. Please contact Robert Baehr at (805) 383-2000 for more information.

Dr. Baehr is chairman of the Christian Film & Television Commission® (CFTVC) ministry and its family guide to movies, Movieguide® (www.movieguide.org). CFTVC and Movieguide® are an international non-profit ministry dedicated to “redeeming the values of the entertainment industry by influencing industry executives and by informing and equipping the public about the influence of the entertainment media.”

Both CFTVC and Movieguide® are now in their 26th year of service. Their parent organization, Good News Communications, Inc., has been operating since 1978.

For more information, visit www.movieguide.org or call 1-888-248-6689.

 

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