The Campaign Add To My Top 10
Abhorrently Dirty Politics
Release Date: August 10, 2012
Audience: Older teenagers and adults
Runtime: 85 minutes
Distributor: Warner Bros. Pictures/Time Warner
Director: Jay Roach
Address Comments To:Jeffrey L. Bewkes, CEO, Time Warner
Barry M. Meyer, Chairman/CEO, Warner Bros. Entertainment Inc. (New Line Cinema)
Jeff Robinov, President, Warner Bros. Pictures Group
4000 Warner Blvd.
Burbank, CA 91522-0001
Phone: (818) 954-6000
THE CAMPAIGN opens with fifth-term Congressman Cam Brady (Will Ferrell) proclaiming his allegiance to America, Jesus, and Freedom. He then has illicit sex with a female fan in a porta potty. Brady wears his insincerity on his sleeve, and he goes about the district calling multiple groups “the backbone of America.” The filmmakers establish immediately that THE CAMPAIGN is out to mercilessly mock American politics, Christianity and business.
Marty Huggins (Zach Galifianakis), a naive simpleton, is convinced to run in opposition to Brady by his wealthy father and his evil friends in business. Backing him with a huge campaign budget, they plan to open Chinese factories in the district and import Chinese workers paid less than 50¢ per hour. They expect Huggins to make this possible once he’s elected.
As if this was not low enough, the movie then sinks into a laughably outrageous and vulgar battle on the campaign trail. That’s the key, “laughably.” The filmmakers hope that humor generated hitting babies, having illicit sex with an opponent’s wife, getting bit while worshiping with snake handlers, and getting an opponent arrested for drunk driving will put money in their bank account.
The movie winds up with both candidates deciding to oppose the greedy businessmen who’ve been funding their campaigns. What about the businessmen lowering the standards of American comedy? It’s so unnecessary. For decades Hollywood made comedies without stooping to have children discuss being sexually aroused by animals. The major movie studios seem to be in a competition to see how low they can go to make money.
You can try to make money in the sex slave trade. You can try to make money selling drugs to children. And, you can try to make money lowering the civility of culture with abhorrent movies. Or, you can actually make more money on family-friendly and faith-friendly movies that inspire good behavior. The Movieguide® Report to the Entertainment Industry shows this year after year.
THE CAMPAIGN is just another assault on civility and decency. Whatever humor it offers comes at the price of desensitization. The lower the humor you’ll pay to see, the lower the civility you can expect from the society in which you live.
THE CAMPAIGN is just an excuse to mercilessly mock American politics, religion, and business, including Christianity. It contains a series of scenes too obscene to give details about in public. The content includes illicit sex, crude humor and much foul language. One joke involves children. Other jokes involve getting bit while worshiping with snake handlers and getting an opponent arrested for drunk driving. THE CAMPAIGN is an abhorrent, politically correct comedy attacking Christianity and American capitalism. THE CAMPAIGN is just another assault on civility and decency.