Apple’s Latest Features Promote Privacy, Prevent Data Mining

Apple’s Latest Features Promote Privacy, Prevent Data Mining

By Movieguide® Staff

Apple announced their new “Privacy Relay” at their Worldwide Developers Conference (WWDC). The service allows for users’ data to be sent through two separate servers.

“If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise. It deserves scorn,” Apple CEO Tim Cook said.

Newmax reported:

The feature sends web traffic to an Apple-maintained server, which strips out the IP address. Apple then sends the traffic to a second server, maintained by a third party, which assigns the user a temporary IP address. The traffic is then sent to its destination website.

Apple appears to lead the big tech providers in both user privacy and denouncement of server targeted ads.

Movieguide® previously reported:

Apple CEO Tim Cook claims Facebook’s business model, primarily using user data to serve targeted ads, directly correlates to real-world consequences and even violence.

During a data privacy conference in Brussels, Cook mentioned warned attendees about an unnamed social media company. However, it is clear Cook’s warning addressed Facebook’s access to users’ data.

Combined with Apple’s previous steps, the “private relay” feature “will effectively render IP addresses useless as a fingerprinting mechanism,” head of innovation at digital marketing firm Adswerve Charles Farina said.

Apple’s outspoken stance on user privacy and anti-data mining brings about questions due to the continued relinquishment of user rights in specific countries like China.

The Washington Times reported:

An Apple spokesperson told CNBC that Private Relay will not work in China and some other countries including Saudi Arabia, Egypt, Belarus and Uganda.

Apple said it could not offer the feature in these countries due to local laws.

Each country determines the line in the sand. The lines of user privacy versus security are continuously redrawn dependent upon its leaders.