Macy’s, NBCUniversal Ink Major Deal for Thanksgiving Day Parade
By Movieguide® Contributor
NBCUniversal and Macy’s just inked a new deal that will keep the Thanksgiving Day Parade on the network for the foreseeable future.
“Macy’s is excited to grow our partnership with NBCUniversal as the appetite for our content continues to grow,” said Sharon Otterman, Macy’s chief marketing officer. “This is a significant expansion of our long-standing relationship that will increase the visibility of Macy’s and all our content offerings.”
The deal will keep the parade on NBCUniversal’s properties, including NBC, Peacock and Telemundo, until 2034. It also includes rights to the Countdown to Macy’s Thanksgiving Day Parade and Macy’s 4th of July Fireworks, Variety said, adding “NBCUniversal and Macy’s said they will work together on a new program, which will be announced at a later date.”
READ MORE: EVERYTHING YOU NEED TO KNOW ABOUT MACY’S THANKSGIVING DAY PARADE
It isn’t surprising that NBC wanted to keep the parade. Last year, it was the “#1 show of the holiday season and delivered its biggest audience on record with 31.7 million total viewers across NBC and Peacock — an 11% increase vs. 2023,” NBCUniversal said.
It’s also been the “most-watched entertainment show on linear for four consecutive years.”
This deal gives NBCUniversal the privilege of hosting the 100th annual Macy’s Thanksgiving Day Parade, which will take place in 2026.
“This extension of our partnership with Macy’s means we can continue to deliver the memorable live holiday entertainment millions of viewers have loved for decades,” added Jen Neal, Executive Vice President of Live Events & Specials, NBCUniversal Media Group. “Watching the Macy’s specials on NBC and Peacock has become such a cherished tradition for so many families, and we take that responsibility very seriously in making sure they have the absolute best experience every year.”
NBCUniversal is home to some of the world’s biggest events, like the 2024 Olympic Games.
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